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Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
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The nexus between ethical corporate marketing, ethecal corporate identity and corporate social responsibility : an internal organisational perspective
Powell, Shaun M. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1365-1379
Persistent link: https://www.econbiz.de/10009378664
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Corporate social responsibility : a corporate marketing perspective
Hildebrand, Diogo; Sen, Sankar; Bhattacharya, C. B. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1353-1364
Persistent link: https://www.econbiz.de/10009378691
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Internal market orientation and its influence on organisational performance
Tortosa, Vicent; Moliner, Miguel A.; Sánchez, Javier - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1435-1456
Persistent link: https://www.econbiz.de/10009525783
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Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms
Toften, Kjell; Hammervoll, Trond - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1378-1391
Persistent link: https://www.econbiz.de/10009525786
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Market orientation and enterprise policy
O'Sullivan, Don; Butler, Patrick - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1349-1364
Persistent link: https://www.econbiz.de/10009525790
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Structure of marketing decision making and international marketing standardisation strategies
Chung, Henry F. L. - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 794-825
Persistent link: https://www.econbiz.de/10009525829
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Role of entrepreneurship and market orientation in firms' success
González-Benito, Óscar; González-Benito, Javier; … - In: European journal of marketing : EJM 43 (2009) 3/4, pp. 500-522
Persistent link: https://www.econbiz.de/10009525856
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Market orientation and performance : modelling a neural network
Silva, Manuela; Moutinho, Luiz; Coelho, Arnaldo; … - In: European journal of marketing : EJM 43 (2009) 3/4, pp. 421-437
Persistent link: https://www.econbiz.de/10009525864
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Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs
Laforet, Sylvie - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 188-212
Persistent link: https://www.econbiz.de/10009525875