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~isPartOf:"European journal of marketing : EJM"
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Market and sales potentials
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Marketing management
129
Marketingmanagement
129
Marketing
80
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
25
Markenführung
25
Marktforschung
25
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21
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21
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3
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1
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1
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1
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European journal of marketing : EJM
SpringerLink / Bücher
633
Journal of business research : JBR
585
European Journal of Marketing
534
Journal of marketing research : JMR
449
Industrial marketing management : the international journal for industrial and high-tech firms
432
Journal of marketing
339
Europäische Hochschulschriften / 5
276
Marketing Intelligence & Planning
264
Journal of the Academy of Marketing Science
240
Journal of strategic marketing
219
Journal of marketing management : MM
212
Journal of Food Distribution Research
208
Springer eBook Collection
193
Jahrbuch der Absatz- und Verbrauchsforschung
184
Management science : journal of the Institute for Operations Research and the Management Sciences
176
The journal of business & industrial marketing
170
Gabler Edition Wissenschaft
161
Overseas business reports : OBR
155
Springer eBook Collection / Business and Economics
152
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
148
Journal of advertising research
136
Management Science
136
Journal of Agricultural and Applied Economics
130
Marketing : ZFP ; journal of research and management
127
Journal of Consumer Marketing
126
Journal of retailing and consumer services
122
Lehrbuch
119
Marketing intelligence & planning
119
The journal of personal selling & sales management : JPSSM
117
Journal of marketing education : JME
113
Journal of marketing communications
111
International journal of market research : JMRS ; the journal of the Market Research Society
110
Journal of Business & Industrial Marketing
107
Journal of retailing
103
The marketing review
100
Journal of business economics : JBE
99
Qualitative market research : an international journal
99
Business horizons
98
Marketing letters : a journal of research in marketing
97
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ECONIS (ZBW)
221
Showing
1
-
10
of
221
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date (oldest first)
1
An exploratory study of sales-
marketing
integrative devices
Dewsnap, Belinda
;
Jobber, David
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
Saved in:
2
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
3
Pharmaceutical promotion tools : their relative importance
Pitt, Leyland F.
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 7-14
Persistent link: https://www.econbiz.de/10001049948
Saved in:
4
International versus domestic
marketing
: 4 conceptual perspectives
Perry, Anne C.
- In:
European journal of marketing : EJM
24
(
1990
)
6
,
pp. 41-54
Persistent link: https://www.econbiz.de/10001096041
Saved in:
5
Style before substance? : building loyalty through
marketing
communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
6
Branding and the
marketing
of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
7
Comparing perceptions of
marketing
communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
8
Corporate
marketing
myopia and the inexorable rise of a corporate
marketing
logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
Saved in:
9
Innovative
marketing
in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
Saved in:
10
Corporate heritage identity stewardship : a corporate
marketing
perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
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