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~isPartOf:"European journal of marketing : EJM"
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Brand management
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European journal of marketing : EJM
Journal of business research : JBR
1,050
The journal of brand management : an international journal
624
SpringerLink / Bücher
485
Journal of retailing and consumer services
454
The journal of product & brand management
417
Tourism management : research, policies, practice
411
Journal of travel and tourism marketing
357
Industrial marketing management : the international journal for industrial and high-tech firms
234
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
223
Psychology & marketing
207
International journal of hospitality management
201
Tourism management perspectives : TMP
199
Springer eBook Collection
176
Journal of marketing management : MM
163
Journal of strategic marketing
160
Asia Pacific journal of marketing and logistics
156
Creativity and innovation management
154
International journal of contemporary hospitality management
147
Marketing intelligence & planning
147
Journal of marketing communications
143
Tourism analysis : an interdisciplinary tourism & hospitality journal
133
Journal of marketing
129
Technological forecasting & social change : an international journal
129
Qualitative market research : an international journal
128
Journal of hospitality marketing & management
122
Journal of vacation marketing : an international journal
117
The service industries journal
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
114
Journal of advertising research
113
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
113
Journal of the Academy of Marketing Science
112
Research
112
Cogent business & management
106
The IUP journal of brand management : IJBRM
104
International journal of innovation management
102
Journal of international consumer marketing
99
Marketing letters : a journal of research in marketing
99
The journal of services marketing
99
International marketing review
98
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ECONIS (ZBW)
175
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1
Building brand value online : exploring relationships between company and city brands
Trueman, Myfanwy
;
Cornelius, Nelarine
;
Wallace, James
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1013-1031
Persistent link: https://www.econbiz.de/10009572850
Saved in:
2
Branding places : applying brand personality concept to cities
Kaplan, Melike Demirbag
;
Yurt, Oznur
;
Guneri, Burcu
; …
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1286-1304
Persistent link: https://www.econbiz.de/10008661737
Saved in:
3
Multiple stakeholders and multiple city brand meanings
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10009572847
Saved in:
4
Exploring the effectiveness of consumer
creativity
in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
5
Effects of task complexity on creative customer behavior
Gong, Taeshik
;
Choi, Jin Nam
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748
Saved in:
6
Strategic branding of destinations : a framework
Balakrishnan, Melodena Stephens
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 611-629
Persistent link: https://www.econbiz.de/10009525844
Saved in:
7
Good times, bad times : the stock market performance of firms that own high value brands
Voss, Kevin
;
Mohan, Mayoor
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 670-694
Persistent link: https://www.econbiz.de/10011529610
Saved in:
8
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
9
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
10
Processing different degrees of logo change : when higher levels of brand consciousness decrease openness to substantial logo changes
Grinsven, Bo
;
Das, Enny
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284
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