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Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko; Chakravarti, Amitav - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
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Rejoinder: a reply to comments on "should consumers request cost transparency?"
Simintiras, Antonis C.; Dwivedi, Yogesh Kumar; Kaushik, … - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1999-2003
Persistent link: https://www.econbiz.de/10011453363
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A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan; Gilmore, Audrey - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
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B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew; De Chernatony, Leslie; … - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
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Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
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Good times, bad times : the stock market performance of firms that own high value brands
Voss, Kevin; Mohan, Mayoor - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 670-694
Persistent link: https://www.econbiz.de/10011529610
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Store image influences in consumers' perceptions of store brands : the moderating role of value conscousness
Delgado-Ballester, Elena; Hernandez-Espallardo, Miguel; … - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1850-1869
Persistent link: https://www.econbiz.de/10010429756
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"Obviously in the cool group they wear designer things" : a social practice theory perspective on children's consumption
Nairn, Agnès; Spotswood, Fiona - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1460-1483
Persistent link: https://www.econbiz.de/10011409417
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Marketing artistic careers : Pablo Picasso as brand manager
Muñiz, Albert M.; Norris, Toby; Fine, Gary Alan - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 68-88
Persistent link: https://www.econbiz.de/10010344382
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Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung; Tsai, Ya-ting - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941