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~isPartOf:"European journal of marketing : EJM"
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Advertising
64
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Consumer behaviour
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Brand management
13
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European journal of marketing : EJM
European Journal of Marketing
329
Journal of Consumer Marketing
311
Journal of Product & Brand Management
266
Journal of business research : JBR
214
International journal of advertising : the review of marketing communications
211
Journal of advertising research
211
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
174
Journal of marketing communications
153
Marketing Intelligence & Planning
125
International Marketing Review
124
Strategic Direction
118
Journal of retailing and consumer services
107
Young Consumers
106
Journal of Services Marketing
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of promotion management : JPM
89
NBER working paper series
80
Management science : journal of the Institute for Operations Research and the Management Sciences
79
Psychology & marketing
76
Journal of historical research in marketing
71
Marketing Science
71
European journal of operational research : EJOR
70
Journal of promotion management : innovations in planning and applied research
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Working paper / National Bureau of Economic Research, Inc.
63
International Journal of Retail & Distribution Management
62
International journal of internet marketing and advertising : IJIMA
61
Journal of business ethics : JOBE
61
International Journal of Bank Marketing
58
NBER Working Paper
58
SpringerLink / Bücher
58
International journal of industrial organization
55
Health marketing quarterly
53
Journal of current issues and research in advertising : JCIRA
51
Journal of marketing research : JMR
50
Journal of marketing
49
Asia Pacific Journal of Marketing and Logistics
48
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ECONIS (ZBW)
79
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1
Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko
;
Chakravarti, Amitav
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
Saved in:
2
Rejoinder: a reply to comments on "should consumers request cost transparency?"
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1999-2003
Persistent link: https://www.econbiz.de/10011453363
Saved in:
3
A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
Saved in:
4
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
5
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
6
Good times, bad times : the stock market performance of firms that own high value
brands
Voss, Kevin
;
Mohan, Mayoor
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 670-694
Persistent link: https://www.econbiz.de/10011529610
Saved in:
7
Store image influences in consumers' perceptions of store
brands
: the moderating role of value conscousness
Delgado-Ballester, Elena
;
Hernandez-Espallardo, Miguel
; …
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1850-1869
Persistent link: https://www.econbiz.de/10010429756
Saved in:
8
"Obviously in the cool group they wear designer things" : a social practice theory perspective on children's consumption
Nairn, Agnès
;
Spotswood, Fiona
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1460-1483
Persistent link: https://www.econbiz.de/10011409417
Saved in:
9
Marketing artistic careers : Pablo Picasso as brand manager
Muñiz, Albert M.
;
Norris, Toby
;
Fine, Gary Alan
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 68-88
Persistent link: https://www.econbiz.de/10010344382
Saved in:
10
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
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