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Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming; Li, Zehui; Chen, Jinyuan - In: European journal of operational research : EJOR 187 (2008) 1, pp. 313-326
Persistent link: https://www.econbiz.de/10003769207
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet; Ülengin, … - In: European journal of operational research : EJOR 237 (2014) 1, pp. 278-288
Persistent link: https://www.econbiz.de/10010378607
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke - In: Journal of business research : JBR 129 (2021), pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
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Value quantification capabilities in industrial markets
Hinterhuber, Andreas - In: Journal of business research : JBR 76 (2017), pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
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Creating novel consumer value vs. capturing value : strategic emphases and financial performance implications
Aspara, Jaakko; Tikkanen, Henrikki - In: Journal of business research : JBR 66 (2013) 5, pp. 593-602
Persistent link: https://www.econbiz.de/10009734859
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A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
Ma, Shaohui; Hou, Lu; Yao, Wensong; Lee, Baozhen - In: European journal of operational research : EJOR 253 (2016) 2, pp. 514-523
Persistent link: https://www.econbiz.de/10011490380
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Broadening the business model construct : exploring how family-owned SMEs co-create value with external stakeholders
Gamble, Jordan Robert; Clinton, Eric; Díaz-Moriana, Vanessa - In: Journal of business research : JBR 130 (2021), pp. 646-657
Persistent link: https://www.econbiz.de/10012544893
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Relationship marketing's role in managing the firm-investor dyad
Hoffmann, Arvid O. I.; Pennings, Joost M. E.; Wies, Simone - In: Journal of business research : JBR 64 (2011) 8, pp. 896-903
Persistent link: https://www.econbiz.de/10009228983