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~isPartOf:"European journal of operational research : EJOR"
~subject:"Consumer behaviour"
~subject:"Theorie"
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Consumer behaviour
Theorie
Advertising
67
Werbung
67
Theory
24
Preismanagement
23
Pricing strategy
23
Game theory
20
Spieltheorie
20
Internet marketing
14
Online-Marketing
14
OR in marketing
13
Advertising effects
12
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27
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28
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Chenavaz, Régis Y.
3
Feichtinger, Gustav
3
Hartl, Richard F.
3
Kort, Peter M.
3
Dye, Chung-Yuan
2
Grass, Dieter
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Schlosser, Rainer
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Helmes, Kurt
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European journal of operational research : EJOR
International journal of advertising : the review of marketing communications
127
Journal of business research : JBR
110
Journal of marketing communications
103
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising research
71
Journal of promotion management : innovations in planning and applied research
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of promotion management : JPM
45
Journal of advertising
42
Journal of retailing and consumer services
42
Journal of advertising : official publication of the American Academy of Advertising
41
International journal of internet marketing and advertising : IJIMA
40
International journal of industrial organization
39
Psychology & marketing
38
NBER working paper series
34
Discussion paper / Centre for Economic Policy Research
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Working paper / National Bureau of Economic Research, Inc.
32
Journal of Consumer Marketing
31
NBER Working Paper
31
SpringerLink / Bücher
30
CESifo working papers
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
24
Journal of marketing research : JMR
24
Health marketing quarterly
23
Lecture notes in economics and mathematical systems : LNEMS
22
Europäische Hochschulschriften / 5
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Marketing letters : a journal of research in marketing
20
Asia Pacific journal of marketing and logistics
19
European Journal of Marketing
19
Journal of international consumer marketing
19
Economics letters
18
Journal of current issues and research in advertising
18
Journal of marketing
18
Marketing : ZFP ; journal of research and management
18
The journal of consumer marketing
17
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ECONIS (ZBW)
28
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1
An analytical model to characterize consumption and wastage of fresh fruit and vegetables in
households
Ganguly, Subhamoy
;
Robb, David John
- In:
European journal of operational research : EJOR
300
(
2022
)
1
,
pp. 151-163
Persistent link: https://www.econbiz.de/10013173840
Saved in:
2
An Akaike information criterion for multiple event mixture cure models
Dirick, Lore
;
Claeskens, Gerda
;
Baesens, Bart
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 449-457
Persistent link: https://www.econbiz.de/10010487981
Saved in:
3
The effects of
advertising
, prices and distribution on market share volatility
Vakratsas, Demetrios
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
Saved in:
4
An analysis of
advertising
and distribution effectiveness
Brissimis, Sophocles N.
;
Kioulafas, K. E.
- In:
European journal of operational research : EJOR
28
(
1987
)
2
,
pp. 175-179
Persistent link: https://www.econbiz.de/10003502067
Saved in:
5
Optimal
advertising
and pricing in a class of general new-product adoption models
Helmes, Kurt
;
Schlosser, Rainer
;
Weber, Martin
- In:
European journal of operational research : EJOR
229
(
2013
)
2
,
pp. 433-443
Persistent link: https://www.econbiz.de/10009757978
Saved in:
6
Quality effects in different
advertising
models - an impulse control approach
Reddy, Puduru V.
;
Wrzaczek, Stefan
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
255
(
2016
)
3
,
pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
Saved in:
7
On a cooperative
advertising
model for a supply chain with one manufacturer and one retailer
Ahmadi-Javid, Amir
;
Hoseinpour, Pooya
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 458-466
Persistent link: https://www.econbiz.de/10009514309
Saved in:
8
An oligopoly model of dynamic
advertising
competition
Erickson, Gary M.
- In:
European journal of operational research : EJOR
197
(
2009
)
1
,
pp. 374-388
Persistent link: https://www.econbiz.de/10003829072
Saved in:
9
Autonomous and
advertising
-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad
;
Feichtinger, Gustav
;
Grass, Dieter
; …
- In:
European journal of operational research : EJOR
251
(
2016
)
3
,
pp. 860-872
Persistent link: https://www.econbiz.de/10011449000
Saved in:
10
Sequential estimation of a time dependent
advertising
effectiveness model
Jex, Colin F.
- In:
European journal of operational research : EJOR
48
(
1990
)
3
,
pp. 318-331
Persistent link: https://www.econbiz.de/10001104638
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