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~isPartOf:"European journal of operational research : EJOR"
~subject:"Portfolio-Management"
~subject:"Theorie"
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ECONIS (ZBW)
4,994
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1
Quality effects in different
advertising
models - an impulse control approach
Reddy, Puduru V.
;
Wrzaczek, Stefan
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
255
(
2016
)
3
,
pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
Saved in:
2
Advertising
, goodwill, and the Veblen effect
Chenavaz, Régis Y.
;
Eynan, Amit
- In:
European journal of operational research : EJOR
289
(
2021
)
2
,
pp. 676-682
Persistent link: https://www.econbiz.de/10012416825
Saved in:
3
Modeling the impact of product quality on dynamic pricing and
advertising
policies
Chenavaz, Régis Y.
;
Feichtinger, Gustav
;
Hartl, Richard F.
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
Saved in:
4
The effects of herding and word of mouth in a two-period
advertising
signaling model
Zhen, Xueping
;
Cai, Gangshu
;
Song, Reo
;
Jang, Sungha
- In:
European journal of operational research : EJOR
275
(
2019
)
1
,
pp. 361-373
Persistent link: https://www.econbiz.de/10011993317
Saved in:
5
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
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6
Competitive pricing and
advertising
strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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7
On a cooperative
advertising
model for a supply chain with one manufacturer and one retailer
Ahmadi-Javid, Amir
;
Hoseinpour, Pooya
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 458-466
Persistent link: https://www.econbiz.de/10009514309
Saved in:
8
The effects of
advertising
, prices and distribution on market share volatility
Vakratsas, Demetrios
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
Saved in:
9
An analysis of
advertising
and distribution effectiveness
Brissimis, Sophocles N.
;
Kioulafas, K. E.
- In:
European journal of operational research : EJOR
28
(
1987
)
2
,
pp. 175-179
Persistent link: https://www.econbiz.de/10003502067
Saved in:
10
Optimal
advertising
and pricing in a class of general new-product adoption models
Helmes, Kurt
;
Schlosser, Rainer
;
Weber, Martin
- In:
European journal of operational research : EJOR
229
(
2013
)
2
,
pp. 433-443
Persistent link: https://www.econbiz.de/10009757978
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