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Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer; Kwon, Changhyun - In: European journal of operational research : EJOR 219 (2012) 2, pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
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The effects of advertising, prices and distribution on market share volatility
Vakratsas, Demetrios - In: European journal of operational research : EJOR 187 (2008) 1, pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
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Dynamic pricing and advertising for web content providers
Kumar, Subodha; Sethi, Suresh P. - In: European journal of operational research : EJOR 197 (2009) 3, pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
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Coordinating advertising and pricing in a manufacturer-retailer channel
Xie, Jinxing; Wei, Jerry C. - In: European journal of operational research : EJOR 197 (2009) 2, pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
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Optimal pricing and advertising in a durable-good duopoly
Krishnamoorthy, Anand; Prasad, Ashutosh; Sethi, Suresh P. - In: European journal of operational research : EJOR 200 (2009/10) 2, pp. 486-497
Persistent link: https://www.econbiz.de/10003897174
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A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
SeyedEsfahani, Mir Mehdi; Biazaran, Maryam; Gharakhani, … - In: European journal of operational research : EJOR 211 (2011) 2, pp. 263-273
Persistent link: https://www.econbiz.de/10008905398
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Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain : a game-theoretic approach
Aust, Gerhard; Buscher, Udo - In: European journal of operational research : EJOR 223 (2012) 2, pp. 473-482
Persistent link: https://www.econbiz.de/10009665424
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Optimal advertising and pricing in a class of general new-product adoption models
Helmes, Kurt; Schlosser, Rainer; Weber, Martin - In: European journal of operational research : EJOR 229 (2013) 2, pp. 433-443
Persistent link: https://www.econbiz.de/10009757978
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Pricing and advertisement in a manufacturer-retailer supply chain
Yue, Jinfeng; Austin, Jill; Huang, Zhimin; Chen, Bintong - In: European journal of operational research : EJOR 231 (2013) 2, pp. 492-502
Persistent link: https://www.econbiz.de/10009785470
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Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad; Feichtinger, Gustav; Grass, Dieter; … - In: European journal of operational research : EJOR 251 (2016) 3, pp. 860-872
Persistent link: https://www.econbiz.de/10011449000