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~isPartOf:"European journal of operational research : EJOR"
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ECONIS (ZBW)
5,099
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1
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.
;
Feichtinger, Gustav
;
Hartl, Richard F.
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
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2
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
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3
Interaction between channel strategy and store brand decisions
Jin, Yannan
;
Wu, Xiaole
;
Hu, Qiying
- In:
European journal of operational research : EJOR
256
(
2017
)
3
,
pp. 911-923
Persistent link: https://www.econbiz.de/10011639261
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4
Pricing and market segmentation using opaque selling mechanisms
Anderson, Chris K.
;
Xie, Xiaoqing
- In:
European journal of operational research : EJOR
233
(
2014
)
1
,
pp. 263-272
Persistent link: https://www.econbiz.de/10010225249
Saved in:
5
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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6
The evaluation and analysis of retail sales promotions
Preston, John
- In:
European journal of operational research : EJOR
47
(
1990
)
3
,
pp. 330-338
Persistent link: https://www.econbiz.de/10001095320
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7
DIFFSTRAT: an analytical procedure for generating optimal new product concepts for a differentiated-type strategy
Sudharshan, Devanathan
- In:
European journal of operational research : EJOR
1
(
1988
),
pp. 50-65
Persistent link: https://www.econbiz.de/10001065829
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8
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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9
Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods : a generalized analytic approach
Mesak, Hani I.
;
Bari, Abdullahel
;
Ellis, T. Selwyn
- In:
European journal of operational research : EJOR
280
(
2020
)
2
,
pp. 764-777
Persistent link: https://www.econbiz.de/10012132473
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10
Optimal acquisition and retention strategies in a duopoly model of competition
Chang, Shuhua
;
Zhang, Zhaowei
;
Wang, Xinyu
;
Dong, Yan
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 677-695
Persistent link: https://www.econbiz.de/10012157915
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