Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods : a generalized analytic approach
Year of publication: |
2020
|
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Authors: | Mesak, Hani I. ; Bari, Abdullahel ; Ellis, T. Selwyn |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 280.2020, 2 (16.1.), p. 764-777
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Subject: | Differential games | FPS and CDG dynamic models | Marketing-mix | Maximum principle | OR in marketing | Theorie | Theory | Dauerhafte Konsumgüter | Durable goods | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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