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Context matters : the impact of product type, emotional attachment and information overload on choice quality
Korhonen, Pekka J.; Malo, Pekka; Pajala, Tommi; Ravaja, … - In: European journal of operational research : EJOR 264 (2018) 1, pp. 270-279
Persistent link: https://www.econbiz.de/10011801671
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Targeting customers under response-dependent costs
Haupt, Johannes Sebastian; Lessmann, Stefan - In: European journal of operational research : EJOR 297 (2022) 1, pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
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Quality effects in different advertising models - an impulse control approach
Reddy, Puduru V.; Wrzaczek, Stefan; Zaccour, Georges - In: European journal of operational research : EJOR 255 (2016) 3, pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
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Warranty parameters for extended two-dimensional warranties incorporating consumer preferences
Mitra, Amitava - In: European journal of operational research : EJOR 291 (2021) 2, pp. 525-535
Persistent link: https://www.econbiz.de/10012495338
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Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.; Feichtinger, Gustav; Hartl, Richard F. - In: European journal of operational research : EJOR 284 (2020) 3, pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
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Warranty pricing with consumer learning
Lei, Yong; Liu, Qian; Shum, Stephen - In: European journal of operational research : EJOR 263 (2017) 2, pp. 596-610
Persistent link: https://www.econbiz.de/10011793997
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The effects of herding and word of mouth in a two-period advertising signaling model
Zhen, Xueping; Cai, Gangshu; Song, Reo; Jang, Sungha - In: European journal of operational research : EJOR 275 (2019) 1, pp. 361-373
Persistent link: https://www.econbiz.de/10011993317
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How responsive should a firm be to customers' expectations?
Fruchter, Gila E.; Wiszniewska-Matyszkiel, Agnieszka - In: European journal of operational research : EJOR 314 (2024) 1, pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
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Modelling market dynamics of multi-brand and multi-generational products
Shi, Xiaohui; Pattarin Chumnumpan - In: European journal of operational research : EJOR 279 (2019) 1, pp. 199-210
Persistent link: https://www.econbiz.de/10012102736
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Measurement of preferences with self-explicated approaches : a classification and merge of trade-off- and non-trade-off-basef evaluation types
Schlereth, Christian; Eckert, Christine; Schaaf, René; … - In: European journal of operational research : EJOR 238 (2014) 1, pp. 185-198
Persistent link: https://www.econbiz.de/10010398805