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An oligopoly model of dynamic advertising competition
Erickson, Gary M. - In: European journal of operational research : EJOR 197 (2009) 1, pp. 374-388
Persistent link: https://www.econbiz.de/10003829072
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Stochastic dynamic pricing and advertising in isoelastic oligopoly models
Schlosser, Rainer - In: European journal of operational research : EJOR 259 (2017) 3, pp. 1144-1155
Persistent link: https://www.econbiz.de/10011696336
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Considering endogeneity for optimal catalog allocation in direct marketing
Hruschka, Harald - In: European journal of operational research : EJOR 206 (2010) 1, pp. 239-247
Persistent link: https://www.econbiz.de/10003968553
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Optimization models for targeted offers in direct marketing : exact and heuristic algorithms
Nobibon, Fabrice Talla; Leus, Roel; Spieksma, Frits C. R. - In: European journal of operational research : EJOR 210 (2011) 3, pp. 670-683
Persistent link: https://www.econbiz.de/10008990051
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A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
Ma, Shaohui; Hou, Lu; Yao, Wensong; Lee, Baozhen - In: European journal of operational research : EJOR 253 (2016) 2, pp. 514-523
Persistent link: https://www.econbiz.de/10011490380
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A probability-mapping algorithm for calibrating the posterior probabilities : a direct marketing application
Coussement, Kristof; Buckinx, Wouter - In: European journal of operational research : EJOR 214 (2011) 3, pp. 732-738
Persistent link: https://www.econbiz.de/10009316199
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A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara; Kammermann, Manuel Stanley; Baumann, Philipp - In: European journal of operational research : EJOR 304 (2023) 2, pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
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Joint optimal determination of process mean, production quantity, pricing, and market segmentation with demand leakage
Raza, Syed Asif; Turiac, Mihaela - In: European journal of operational research : EJOR 249 (2016) 1, pp. 312-326
Persistent link: https://www.econbiz.de/10011435857
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Pricing, market coverage and capacity : can green and brown products co-exist?
Yenipazarli, A.; Vakharia, A. - In: European journal of operational research : EJOR 242 (2015) 1, pp. 304-315
Persistent link: https://www.econbiz.de/10010488003
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When less is more : recovery technology investment and segmentation for uptime-centered services
Li, Dong - In: European journal of operational research : EJOR 286 (2020) 1, pp. 267-281
Persistent link: https://www.econbiz.de/10012240226