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Advertising strategies in a franchise system
Sigué, Simon Pierre; Chintagunta, Pradeep K. - In: European journal of operational research : EJOR 198 (2009) 2, pp. 655-665
Persistent link: https://www.econbiz.de/10003852629
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Prices, promotions, and channel profitability : was the conventional wisdom mistaken?
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: European journal of operational research : EJOR 211 (2011) 2, pp. 415-425
Persistent link: https://www.econbiz.de/10008905379
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Strategic interactions in traditional franchise systems : are franchisors always better off?
Martín Herrán, Guiomar; Sigué, Simon Pierre; … - In: European journal of operational research : EJOR 213 (2011) 3, pp. 526-537
Persistent link: https://www.econbiz.de/10009158123
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Should companies jointly promote their complementary products when they compete in other product categories?
Karray, Salma; Sigué, Simon Pierre - In: European journal of operational research : EJOR 255 (2016) 2, pp. 620-630
Persistent link: https://www.econbiz.de/10011532214
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Trade deals and/or on-package coupons
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: European journal of operational research : EJOR 241 (2015) 2, pp. 541-554
Persistent link: https://www.econbiz.de/10010487972
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Advertising strategies in a franchise system
Sigué, Simon Pierre; Chintagunta, Pradeep - In: European journal of operational research : EJOR 198 (2009) 2, pp. 655-665
Persistent link: https://www.econbiz.de/10008237948
Cover Image
Strategic interactions in traditional franchise systems: Are franchisors always better off?
Martín-Herrán, Guiomar; Sigué, Simon Pierre; … - In: European journal of operational research : EJOR 213 (2011) 3, pp. 526-538
Persistent link: https://www.econbiz.de/10009030508