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~isPartOf:"European journal of operational research : EJOR"
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European journal of operational research : EJOR
Journal of business research : JBR
547
SpringerLink / Bücher
344
Online Information Review
315
Journal of advertising research
296
Industrial marketing management : the international journal for industrial and high-tech firms
273
European Journal of Marketing
257
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252
International journal of advertising : the review of marketing communications
228
Telecommunications policy : the international journal of digital economy, data sciences and new media
221
Journal of strategic marketing
209
International journal of advertising : the quarterly review of marketing communications
204
Journal of Consumer Marketing
201
European journal of marketing : EJM
197
Journal of advertising
193
Journal of advertising : official publication of the American Academy of Advertising
187
Journal of retailing and consumer services
183
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178
Management science : journal of the Institute for Operations Research and the Management Sciences
175
Europäische Hochschulschriften / 5
170
Marketing Intelligence & Planning
170
NBER working paper series
155
Journal of marketing management : MM
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
143
Journal of the Academy of Marketing Science
140
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140
NBER Working Paper
133
Working paper / National Bureau of Economic Research, Inc.
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
131
Aslib Proceedings
127
The journal of business & industrial marketing
123
Information economics and policy : IEP
121
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121
Gabler Edition Wissenschaft
117
MPRA Paper
116
International journal of internet marketing and advertising : IJIMA
113
Journal of promotion management : JPM
113
Jahrbuch der Absatz- und Verbrauchsforschung
112
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107
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ECONIS (ZBW)
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1
Modeling the impact of product quality on dynamic pricing and
advertising
policies
Chenavaz, Régis Y.
;
Feichtinger, Gustav
;
Hartl, Richard F.
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
Saved in:
2
Fighting store brands through the strategic timing of pricing and
advertising
decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
3
Whitelisting versus
advertising
-recovery : strategies to overcome
advertising
blocking by consumers
Singh, Ashutosh
;
Sajeesh, S.
;
Bhardwaj, Pradeep
- In:
European journal of operational research : EJOR
318
(
2024
)
1
,
pp. 217-229
Persistent link: https://www.econbiz.de/10015047707
Saved in:
4
Competitive pricing and
advertising
strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
5
The effects of
advertising
, prices and distribution on market share volatility
Vakratsas, Demetrios
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
Saved in:
6
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
7
Coordinating
advertising
and pricing in a manufacturer-retailer channel
Xie, Jinxing
;
Wei, Jerry C.
- In:
European journal of operational research : EJOR
197
(
2009
)
2
,
pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Saved in:
8
Advertising
strategies in a franchise system
Sigué, Simon Pierre
;
Chintagunta, Pradeep K.
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 655-665
Persistent link: https://www.econbiz.de/10003852629
Saved in:
9
Optimal pricing and
advertising
in a durable-good duopoly
Krishnamoorthy, Anand
;
Prasad, Ashutosh
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
200
(
2009/10
)
2
,
pp. 486-497
Persistent link: https://www.econbiz.de/10003897174
Saved in:
10
A game theoretic approach to coordinate pricing and vertical co-op
advertising
in manufacturer-retailer supply chains
SeyedEsfahani, Mir Mehdi
;
Biazaran, Maryam
;
Gharakhani, …
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 263-273
Persistent link: https://www.econbiz.de/10008905398
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