Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of operational research : EJOR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The creative brief and its str...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
73
Advertising
67
Theorie
24
Theory
24
Preismanagement
23
Pricing strategy
23
Game theory
20
Spieltheorie
20
Internet marketing
14
Online-Marketing
14
OR in marketing
13
Advertising effects
12
Lieferkette
12
Supply chain
12
Werbewirkung
12
Consumer behaviour
9
Konsumentenverhalten
9
Lieferantenmanagement
6
Revenue management
6
Revenue-Management
6
Supplier relationship management
6
Competition
5
Differential games
5
Distribution channel
5
Dynamic pricing
5
Product quality
5
Produktqualität
5
Search engine
5
Suchmaschine
5
Vertriebsweg
5
Wettbewerb
5
Advertising planning
4
Auction theory
4
Auktionstheorie
4
Cooperative advertising
4
E-commerce
4
Einzelhandel
4
Electronic Commerce
4
Markenartikel
4
Marketing management
4
more ...
less ...
Online availability
All
Undetermined
37
Free
1
Type of publication
All
Article
73
Type of publication (narrower categories)
All
Article in journal
64
Aufsatz in Zeitschrift
64
Language
All
English
69
Undetermined
4
Author
All
Zaccour, Georges
5
Feichtinger, Gustav
4
Hartl, Richard F.
4
Kort, Peter M.
4
Chenavaz, Régis Y.
3
Grass, Dieter
3
Sethi, Suresh P.
3
Aust, Gerhard
2
Bari, Abdullahel
2
Basu, Preetam
2
Buscher, Udo
2
Dye, Chung-Yuan
2
Jørgensen, Steffen
2
Karray, Salma
2
Kioulafas, K. E.
2
Kluyver, C. A. de
2
Martín Herrán, Guiomar
2
Mesak, Hani I.
2
Mukherjee, Arka
2
Rakshit, Krishanu
2
Schlosser, Rainer
2
Seidl, Andrea
2
Tunuguntla, Vaishnavi
2
Xie, Jinxing
2
Ahmadi-Javid, Amir
1
Ahmed, Md. Tanveer
1
Almagro, J.
1
Austin, Jill
1
Baird, F. T.
1
Basu, Sumanta
1
Beltran-Royo, César
1
Bhardwaj, Pradeep
1
Biazaran, Maryam
1
Bichler, Martin
1
Blanco, L. A.
1
Brissimis, Sophocles N.
1
Cai, Gangshu
1
Carvalho, Margarida
1
Caulkins, Jonathan P.
1
Chai, Junwu
1
more ...
less ...
Published in...
All
European journal of operational research : EJOR
Journal of business research : JBR
281
Journal of advertising research
270
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
198
Journal of advertising : official publication of the American Academy of Advertising
198
Journal of advertising
187
Journal of marketing communications
165
European Journal of Marketing
148
Journal of Consumer Marketing
142
Creativity and innovation management
131
SpringerLink / Bücher
118
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of promotion management : JPM
89
Journal of marketing
85
NBER working paper series
84
Young Consumers
83
Working paper / National Bureau of Economic Research, Inc.
79
Strategic Direction
78
NBER Working Paper
77
European journal of marketing : EJM
76
Journal of marketing research : JMR
75
Journal of historical research in marketing
72
Journal of retailing and consumer services
69
Marketing Science
69
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
65
International Marketing Review
61
International journal of internet marketing and advertising : IJIMA
61
Journal of business ethics : JOBE
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
55
Journal of Product & Brand Management
55
Springer eBook Collection
52
Academy of Management journal : AMJ
51
Health marketing quarterly
51
Journal of current issues and research in advertising : JCIRA
51
International journal of hospitality management
50
more ...
less ...
Source
All
ECONIS (ZBW)
73
Showing
1
-
10
of
73
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multistage multiproduct
advertising
budgeting
Beltran-Royo, César
;
Zhang, H.
;
Blanco, L. A.
;
Almagro, J.
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 179-188
Persistent link: https://www.econbiz.de/10009706131
Saved in:
2
Dynamic budget allocation for social media
advertising
campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
3
Nonparametric
advertising
budget allocation with inventory constraint
Yang, Chaolin
;
Xiong, Yi
- In:
European journal of operational research : EJOR
285
(
2020
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10012239634
Saved in:
4
Competitive pricing and
advertising
strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
5
The effects of
advertising
, prices and distribution on market share volatility
Vakratsas, Demetrios
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
Saved in:
6
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
7
Coordinating
advertising
and pricing in a manufacturer-retailer channel
Xie, Jinxing
;
Wei, Jerry C.
- In:
European journal of operational research : EJOR
197
(
2009
)
2
,
pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Saved in:
8
Advertising
strategies in a franchise system
Sigué, Simon Pierre
;
Chintagunta, Pradeep K.
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 655-665
Persistent link: https://www.econbiz.de/10003852629
Saved in:
9
Optimal pricing and
advertising
in a durable-good duopoly
Krishnamoorthy, Anand
;
Prasad, Ashutosh
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
200
(
2009/10
)
2
,
pp. 486-497
Persistent link: https://www.econbiz.de/10003897174
Saved in:
10
A game theoretic approach to coordinate pricing and vertical co-op
advertising
in manufacturer-retailer supply chains
SeyedEsfahani, Mir Mehdi
;
Biazaran, Maryam
;
Gharakhani, …
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 263-273
Persistent link: https://www.econbiz.de/10008905398
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
