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ECONIS (ZBW)
597
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597
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1
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
2
On a cooperative
advertising
model for a supply chain with one manufacturer and one retailer
Ahmadi-Javid, Amir
;
Hoseinpour, Pooya
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 458-466
Persistent link: https://www.econbiz.de/10009514309
Saved in:
3
Combining guaranteed and spot markets in display
advertising
: selling guaranteed page views with stochastic demand
Chen, Bowei
;
Huang, Jingmin
;
Huang, Yufei
;
Kollias, Stefanos
- In:
European journal of operational research : EJOR
280
(
2020
)
3
,
pp. 1144-1159
Persistent link: https://www.econbiz.de/10012132526
Saved in:
4
The effects of
advertising
, prices and distribution on market share volatility
Vakratsas, Demetrios
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
Saved in:
5
Coordinating
advertising
and pricing in a manufacturer-retailer channel
Xie, Jinxing
;
Wei, Jerry C.
- In:
European journal of operational research : EJOR
197
(
2009
)
2
,
pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Saved in:
6
Advertising
strategies in a franchise system
Sigué, Simon Pierre
;
Chintagunta, Pradeep K.
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 655-665
Persistent link: https://www.econbiz.de/10003852629
Saved in:
7
Optimal pricing and
advertising
in a durable-good duopoly
Krishnamoorthy, Anand
;
Prasad, Ashutosh
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
200
(
2009/10
)
2
,
pp. 486-497
Persistent link: https://www.econbiz.de/10003897174
Saved in:
8
A game theoretic approach to coordinate pricing and vertical co-op
advertising
in manufacturer-retailer supply chains
SeyedEsfahani, Mir Mehdi
;
Biazaran, Maryam
;
Gharakhani, …
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 263-273
Persistent link: https://www.econbiz.de/10008905398
Saved in:
9
An analysis of
advertising
and distribution effectiveness
Brissimis, Sophocles N.
;
Kioulafas, K. E.
- In:
European journal of operational research : EJOR
28
(
1987
)
2
,
pp. 175-179
Persistent link: https://www.econbiz.de/10003502067
Saved in:
10
Recent developments in dynamic
advertising
research
Huang, Jian
;
Leng, Mingming
;
Liang, Liping
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 591-609
Persistent link: https://www.econbiz.de/10009550071
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