Narrow search
Showing 11 - 20 of 725
Cover Image
Selecting optimal selling format of a product in B2C online auctions with boundedly rational customers
Jiang, Zhong-zhong; Fang, Shu-Cherng; Fan, Zhi-ping; … - In: European journal of operational research : EJOR 226 (2013) 1, pp. 139-153
Persistent link: https://www.econbiz.de/10009716337
Cover Image
Transfer pricing in a dynamic marketing-operations interface
Erickson, Gary M. - In: European journal of operational research : EJOR 216 (2012) 2, pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
Cover Image
The evaluation and analysis of retail sales promotions
Preston, John - In: European journal of operational research : EJOR 47 (1990) 3, pp. 330-338
Persistent link: https://www.econbiz.de/10001095320
Cover Image
DIFFSTRAT: an analytical procedure for generating optimal new product concepts for a differentiated-type strategy
Sudharshan, Devanathan - In: European journal of operational research : EJOR 1 (1988), pp. 50-65
Persistent link: https://www.econbiz.de/10001065829
Cover Image
Differences in bidding strategies
King, Malcolm - In: European journal of operational research : EJOR 28 (1987) 1, pp. 22-26
Persistent link: https://www.econbiz.de/10001015012
Cover Image
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Cover Image
Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods : a generalized analytic approach
Mesak, Hani I.; Bari, Abdullahel; Ellis, T. Selwyn - In: European journal of operational research : EJOR 280 (2020) 2, pp. 764-777
Persistent link: https://www.econbiz.de/10012132473
Cover Image
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 275 (2019) 2, pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Cover Image
Interaction between channel strategy and store brand decisions
Jin, Yannan; Wu, Xiaole; Hu, Qiying - In: European journal of operational research : EJOR 256 (2017) 3, pp. 911-923
Persistent link: https://www.econbiz.de/10011639261
Cover Image
Commonality decisions when designing for multiple markets
Jonnalagedda, Sreelata; Saranga, Haritha - In: European journal of operational research : EJOR 258 (2017) 3, pp. 902-911
Persistent link: https://www.econbiz.de/10011644591