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European journal of operational research : EJOR
NBER working paper series
352
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Journal of advertising research
258
International journal of advertising : the review of marketing communications
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111
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109
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70
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69
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Journal of current issues and research in advertising : JCIRA
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Health marketing quarterly
64
International journal of internet marketing and advertising : IJIMA
63
Jahrbuch der Absatz- und Verbrauchsforschung
63
The review of economics and statistics
62
World Bank E-Library Archive
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ECONIS (ZBW)
73
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1
Predicting adolescent social networks to stop smoking in secondary schools
Fetta, Angelico
;
Harper, Paul R.
;
Knight, Vincent
; …
- In:
European journal of operational research : EJOR
265
(
2018
)
1
,
pp. 263-276
Persistent link: https://www.econbiz.de/10011805431
Saved in:
2
A simple model for mixing intuition and analysis
Katsikopoulos, Konstantinos V.
;
Egozcue, Martin
; …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 779-789
Persistent link: https://www.econbiz.de/10013364032
Saved in:
3
Sequential estimation of a time dependent advertising effectiveness model
Jex, Colin F.
- In:
European journal of operational research : EJOR
48
(
1990
)
3
,
pp. 318-331
Persistent link: https://www.econbiz.de/10001104638
Saved in:
4
A quantitative analysis of new car sales and advertising in Greece
Donatos, George S.
- In:
European journal of operational research : EJOR
48
(
1990
)
3
,
pp. 311-317
Persistent link: https://www.econbiz.de/10001104640
Saved in:
5
ADPULS in continuous time
Luhmer, Alfred
(
contributor
)
- In:
European journal of operational research : EJOR
2
(
1988
),
pp. 171-177
Persistent link: https://www.econbiz.de/10001066186
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6
A forecasting model to evaluate the profitability of price promotions
Rinne, Heikki Juhani
- In:
European journal of operational research : EJOR
3
(
1988
),
pp. 279-289
Persistent link: https://www.econbiz.de/10001066286
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7
Evaluating the profitability of advertising for heavily advertised brands : An empirical study
Corstjens, Marcel
;
Doyle, Peter
- In:
European journal of operational research : EJOR
8
(
1981
)
3
,
pp. 249-255
Persistent link: https://www.econbiz.de/10002036275
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8
The effects of advertising, prices and distribution on market share volatility
Vakratsas, Demetrios
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
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9
An oligopoly model of dynamic advertising competition
Erickson, Gary M.
- In:
European journal of operational research : EJOR
197
(
2009
)
1
,
pp. 374-388
Persistent link: https://www.econbiz.de/10003829072
Saved in:
10
Dynamic pricing and advertising for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
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