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Sequential estimation of a time dependent advertising effectiveness model
Jex, Colin F. - In: European journal of operational research : EJOR 48 (1990) 3, pp. 318-331
Persistent link: https://www.econbiz.de/10001104638
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A quantitative analysis of new car sales and advertising in Greece
Donatos, George S. - In: European journal of operational research : EJOR 48 (1990) 3, pp. 311-317
Persistent link: https://www.econbiz.de/10001104640
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ADPULS in continuous time
Luhmer, Alfred (contributor) - In: European journal of operational research : EJOR 2 (1988), pp. 171-177
Persistent link: https://www.econbiz.de/10001066186
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A forecasting model to evaluate the profitability of price promotions
Rinne, Heikki Juhani - In: European journal of operational research : EJOR 3 (1988), pp. 279-289
Persistent link: https://www.econbiz.de/10001066286
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Evaluating the profitability of advertising for heavily advertised brands : An empirical study
Corstjens, Marcel; Doyle, Peter - In: European journal of operational research : EJOR 8 (1981) 3, pp. 249-255
Persistent link: https://www.econbiz.de/10002036275
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The effects of advertising, prices and distribution on market share volatility
Vakratsas, Demetrios - In: European journal of operational research : EJOR 187 (2008) 1, pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
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An oligopoly model of dynamic advertising competition
Erickson, Gary M. - In: European journal of operational research : EJOR 197 (2009) 1, pp. 374-388
Persistent link: https://www.econbiz.de/10003829072
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Dynamic pricing and advertising for web content providers
Kumar, Subodha; Sethi, Suresh P. - In: European journal of operational research : EJOR 197 (2009) 3, pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
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Advertising strategies in a franchise system
Sigué, Simon Pierre; Chintagunta, Pradeep K. - In: European journal of operational research : EJOR 198 (2009) 2, pp. 655-665
Persistent link: https://www.econbiz.de/10003852629
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ADPULS in continuous time
Lumer, Alfred (contributor) - In: European journal of operational research : EJOR 34 (1988) 2, pp. 171-177
Persistent link: https://www.econbiz.de/10003462504