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Multistage multiproduct advertising budgeting
Beltran-Royo, César; Zhang, H.; Blanco, L. A.; Almagro, J. - In: European journal of operational research : EJOR 225 (2013) 1, pp. 179-188
Persistent link: https://www.econbiz.de/10009706131
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Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi; Pinchover, Rotem; Khmelnitsky, Eugene - In: European journal of operational research : EJOR 299 (2022) 1, pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
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Nonparametric advertising budget allocation with inventory constraint
Yang, Chaolin; Xiong, Yi - In: European journal of operational research : EJOR 285 (2020) 2, pp. 631-641
Persistent link: https://www.econbiz.de/10012239634
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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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An advertising control model of two state variables
Lignell, Jyrki - In: European journal of operational research : EJOR 24 (1986) 1, pp. 77-84
Persistent link: https://www.econbiz.de/10001010362
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A dynamic model of environmental conflict and structural change
Moffatt, I. - In: European journal of operational research : EJOR 25 (1986) 1, pp. 98-104
Persistent link: https://www.econbiz.de/10003633717
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Issues Mapping : a problem structuring method for addressing science and technology conflicts
Cronin, Karen; Midgley, Gerald; Jackson, Laurie Skuba - In: European journal of operational research : EJOR 233 (2014) 1, pp. 145-158
Persistent link: https://www.econbiz.de/10010225268
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Revenge or continued attack and defense in defender-attacker conflicts
Liang, Liang; Chen, Jingxian; Siqueira, Kevin - In: European journal of operational research : EJOR 287 (2020) 3, pp. 1180-1190
Persistent link: https://www.econbiz.de/10012294037
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Coordination of the traditional and the online channels for a short-life-cycle product
Zhang, Linghong; Wang, Jingguo - In: European journal of operational research : EJOR 258 (2017) 2, pp. 639-651
Persistent link: https://www.econbiz.de/10011644427
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Community Operational Research : developing a systemic peace education programme involving urban and rural communities in Colombia
Pinzon-Salcedo, Luis Arturo; Torres-Cuello, Maria Alejandra - In: European journal of operational research : EJOR 268 (2018) 3, pp. 946-959
Persistent link: https://www.econbiz.de/10011858218