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Modeling the dynamics of online review life cycle : role of social and economic moderations
Jiang, Guoyin; Shang, Jennifer; Liu, Wenping; Feng, Xiaodong - In: European journal of operational research : EJOR 285 (2020) 1, pp. 360-379
Persistent link: https://www.econbiz.de/10012239573
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Word-Of-Mouth and estimating demand based on network structure and epidemic models
Pazoki, Mostafa; Samarghandi, Hamed - In: European journal of operational research : EJOR 291 (2021) 1, pp. 323-334
Persistent link: https://www.econbiz.de/10012495310
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Public health interventions in the face of pandemics : network structure, social distancing, and heterogeneity
Ghaderi, Mohammad - In: European journal of operational research : EJOR 298 (2022) 3, pp. 1016-1031
Persistent link: https://www.econbiz.de/10013206920
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Predicting adolescent social networks to stop smoking in secondary schools
Fetta, Angelico; Harper, Paul R.; Knight, Vincent; … - In: European journal of operational research : EJOR 265 (2018) 1, pp. 263-276
Persistent link: https://www.econbiz.de/10011805431
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Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming; Li, Zehui; Chen, Jinyuan - In: European journal of operational research : EJOR 187 (2008) 1, pp. 313-326
Persistent link: https://www.econbiz.de/10003769207
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet; Ülengin, … - In: European journal of operational research : EJOR 237 (2014) 1, pp. 278-288
Persistent link: https://www.econbiz.de/10010378607
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A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
Ma, Shaohui; Hou, Lu; Yao, Wensong; Lee, Baozhen - In: European journal of operational research : EJOR 253 (2016) 2, pp. 514-523
Persistent link: https://www.econbiz.de/10011490380
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Modeling churn using customer lifetime value
Glady, Nicolas; Baesens, Bart; Croux, Christophe - In: European journal of operational research : EJOR 197 (2009) 1, pp. 402-411
Persistent link: https://www.econbiz.de/10003829082
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A DEA-based approach to customer value analysis
Cherchye, Laurens; Rock, Bram de; Dierynck, Bart; … - In: European journal of operational research : EJOR 308 (2023) 3, pp. 1319-1331
Persistent link: https://www.econbiz.de/10014311896
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Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad; Feichtinger, Gustav; Grass, Dieter; … - In: European journal of operational research : EJOR 251 (2016) 3, pp. 860-872
Persistent link: https://www.econbiz.de/10011449000