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Pricing and structuring product trials : separate versus mixed wine tastings
Jalili, Monire; Çil, Eren B.; Pangburn, Michael S. - In: European journal of operational research : EJOR 312 (2024) 2, pp. 668-683
Persistent link: https://www.econbiz.de/10014456313
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The impact of digital channel distribution on the experience goods industry
Khouja, Moutaz; Wang, Yulan - In: European journal of operational research : EJOR 207 (2010) 1, pp. 481-491
Persistent link: https://www.econbiz.de/10003997289
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Additive conjoint measurement with ordered categories
Bouyssou, Denis; Marchant, Thierry - In: European journal of operational research : EJOR 203 (2010) 1, pp. 195-204
Persistent link: https://www.econbiz.de/10003928196
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Implausible alternatives in eliciting multi-attribute value functions
Vetschera, Rudolf; Weitzl, Wolfgang; Wolfsteiner, Elisabeth - In: European journal of operational research : EJOR 234 (2014) 1, pp. 221-230
Persistent link: https://www.econbiz.de/10010248243
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Likelihood estimation of consumer preferences in choice-based conjoint analysis
Halme, Merja; Kallio, Markku - In: European journal of operational research : EJOR 239 (2014) 2, pp. 556-564
Persistent link: https://www.econbiz.de/10010407802
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Advanced conjoint analysis using feature selection via support vector machines
Maldonado, Sebastián; Montoya, Ricardo; Weber, Richard - In: European journal of operational research : EJOR 241 (2015) 2, pp. 564-574
Persistent link: https://www.econbiz.de/10010487970
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Willingness-to-pay estimation with choice-based conjoint analysis : addressing extreme response behavior with individually adapted designs
Gensler, Sonja; Hinz, Oliver; Skiera, Bernd; Theysohn, Sven - In: European journal of operational research : EJOR 219 (2012) 2, pp. 368-378
Persistent link: https://www.econbiz.de/10009514332
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Estimation methods for choice-based conjoint analysis of consumer preferences
Halme, Merja; Kallio, Markku - In: European journal of operational research : EJOR 214 (2011) 1, pp. 160-167
Persistent link: https://www.econbiz.de/10009238155
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Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
Karniouchina, Ekaterina V.; Moore, William L.; Rhee, Bo … - In: European journal of operational research : EJOR 197 (2009) 1, pp. 340-348
Persistent link: https://www.econbiz.de/10003829064
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On consumer preferences and the willingness to pay for term life insurance
Braun, Alexander; Schmeiser, Hato; Schreiber, Florian - In: European journal of operational research : EJOR 253 (2016) 3, pp. 761-776
Persistent link: https://www.econbiz.de/10011494077