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The informational value of employee online reviews
Symitsi, Efthymia; Stamolampros, Panagiotis; … - In: European journal of operational research : EJOR 288 (2021) 2, pp. 605-619
Persistent link: https://www.econbiz.de/10012439231
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Modeling the dynamics of online review life cycle : role of social and economic moderations
Jiang, Guoyin; Shang, Jennifer; Liu, Wenping; Feng, Xiaodong - In: European journal of operational research : EJOR 285 (2020) 1, pp. 360-379
Persistent link: https://www.econbiz.de/10012239573
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CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel; Van den Poel, Dirk - In: European journal of operational research : EJOR 244 (2015) 1, pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
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Impacts of knowledge on online brand success : an agent-based model for online market share enhancement
Jiang, Guoyin; Tadikamalla, Pandu R.; Shang, Jennifer; … - In: European journal of operational research : EJOR 249 (2016) 3, pp. 1093-1103
Persistent link: https://www.econbiz.de/10011413865
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Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi; Pinchover, Rotem; Khmelnitsky, Eugene - In: European journal of operational research : EJOR 299 (2022) 1, pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
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Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad; Feichtinger, Gustav; Grass, Dieter; … - In: European journal of operational research : EJOR 251 (2016) 3, pp. 860-872
Persistent link: https://www.econbiz.de/10011449000
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Word-Of-Mouth and estimating demand based on network structure and epidemic models
Pazoki, Mostafa; Samarghandi, Hamed - In: European journal of operational research : EJOR 291 (2021) 1, pp. 323-334
Persistent link: https://www.econbiz.de/10012495310
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The effects of herding and word of mouth in a two-period advertising signaling model
Zhen, Xueping; Cai, Gangshu; Song, Reo; Jang, Sungha - In: European journal of operational research : EJOR 275 (2019) 1, pp. 361-373
Persistent link: https://www.econbiz.de/10011993317
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Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu; Fan, Zhi-Ping; Sun, Minghe - In: European journal of operational research : EJOR 241 (2015) 2, pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
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Pricing and content development for online media platforms regarding consumer homing choices
Wu, Cheng-Han; Chiu, Yun-Yao - In: European journal of operational research : EJOR 305 (2023) 1, pp. 312-328
Persistent link: https://www.econbiz.de/10013479198