//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Fachbuchreihe WiWi Kompetenz kompakt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
4
Konsumentenverhalten
4
Kaufentscheidung
3
Purchase decision
3
Advertising planning
1
Cognition
1
Kognition
1
Marketing management
1
Marketingmanagement
1
Psychology of advertising
1
Verbraucherverhalten
1
Werbeplanung
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Lehrbuch
3
Textbook
3
Language
All
German
4
Author
All
Schneider, Willy
4
Institution
All
Books on Demand GmbH <Norderstedt>
4
Published in...
All
Fachbuchreihe WiWi Kompetenz kompakt
Journal of business research : JBR
2,085
Journal of retailing and consumer services
1,965
NBER working paper series
796
International journal of consumer studies
793
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
460
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
404
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
397
European Journal of Marketing
385
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Journal of Consumer Marketing
376
Management science : journal of the Institute for Operations Research and the Management Sciences
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of retailing
338
Journal of travel and tourism marketing
336
Tourism management : research, policies, practice
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Journal of international consumer marketing
331
Journal of marketing
330
Journal of marketing management : MM
323
Young consumers : insight and ideas for responsible marketers
310
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
308
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
301
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Journal of the Academy of Marketing Science
293
International Journal of Retail & Distribution Management
290
Journal of consumer behaviour : an international research review
290
Marketing intelligence & planning
288
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Konsumentenverhalten
kompakt : Typen - Theorien - Trends
Schneider, Willy
-
2021
Persistent link: https://www.econbiz.de/10012502086
Saved in:
2
Customer Insights: Konsumentenpsychologie und
Konsumentenverhalten
Schneider, Willy
-
2020
Persistent link: https://www.econbiz.de/10012239469
Saved in:
3
Markt- und Werbepsychologie
Schneider, Willy
-
2020
Persistent link: https://www.econbiz.de/10012230611
Saved in:
4
Käuferverhalten : "Kaufst Du noch, oder lebst Du schon?" ; Lernvorsprung durch verdichtetes Fachwissen
Schneider, Willy
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011799945
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->