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Strategic communication as an emerging interdisciplinary paradigm
Werder, Kelly Page; Nothhaft, Howard; Verc̆ic̆, Dejan; … - In: Future directions of strategic communication, (pp. 5-23). 2020
Persistent link: https://www.econbiz.de/10012111996
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Strategic communication : reflections on an elusive concept
Nothhaft, Howard; Werder, Kelly Page; Verc̆ic̆, Dejan; … - In: Future directions of strategic communication, (pp. 24-38). 2020
Persistent link: https://www.econbiz.de/10012111997
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Alignment : explicating a key concept in strategic communication
Volk, Sophia Charlotte; Zerfaß, Ansgar - In: Future directions of strategic communication, (pp. 105-123). 2020
Persistent link: https://www.econbiz.de/10012112016
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Strategic communication : defining the field and its contribution to research and practice
Zerfaß, Ansgar; Verčič, Dejan; Nothhaft, Howard; … - In: Future directions of strategic communication, (pp. 159-177). 2020
Persistent link: https://www.econbiz.de/10012112019