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Marketingtheorie
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Marketing theory
88
Journal of business research : JBR
86
Journal of historical research in marketing
85
SpringerLink / Bücher
81
Industrial marketing management : the international journal for industrial and high-tech firms
79
European Journal of Marketing
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Major theoretical debates and contemporary issues in marketing theory
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The SAGE handbook of marketing theory
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Rethinking the case study in international business and management research
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The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
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Perspektiven und Facetten der Produktionswirtschaft : Schwerpunkte der Mainzer Forschung
Junge, Karsten
(
ed.
);
Mildenberger, Udo
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001759432
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2
Diffusion von Informationstechnik
Kuhlmann, Christian
-
1997
Persistent link: https://www.econbiz.de/10000956496
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3
Verhaltenorientierte Verkaufsführung : ProMES ; eine wirkungsvolle Form des Sales Coachings
Minelli, Mauro
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744469
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4
Kontextabhängige Konzeptualisierung der Markenpersönlichkeit : eine empirische Analyse am Beispiel des deutschen Automobilmarktes
Hattula, Marcus
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772621
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5
A theory of marketing : outline of a social systems perspective
Lüdicke, Marius K.
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003280529
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6
Nachfragerorientierte Präferenzmessung : Bestimmung zielgruppenspezifischer Eigenschaftssets auf Basis von Kundenbedürfnissen
Steiner, Michael
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438711
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7
Effektivität von Ausgestaltungsformen des Product Placement
Schumacher, Pascal
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438980
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8
Die Akzeptanz von Firmenkundenportalen : eine empirische Studie der Einflussfaktoren
Schwencke, Moritz
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591430
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9
Wissensbasierte Verhandlungsautomatisierung auf elektronischen Echtzeit-Märkten
Lang, Florian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003522513
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10
Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven
;
Hubert, Frank
;
Huber, Frank
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570359
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