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Journal of business research : JBR
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424
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338
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300
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222
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220
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210
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204
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202
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196
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136
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126
The European journal of health economics : HEPAC ; health economics in prevention and care
118
European journal of operational research : EJOR
117
Health economics
115
The journal of business & industrial marketing
115
International journal of pharmaceutical and healthcare marketing : IJPHM
114
Marketing Intelligence & Planning
112
Journal of marketing research : JMR
110
Journal of promotion management : JPM
110
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99
Jahrbuch der Absatz- und Verbrauchsforschung
97
Psychology & marketing
97
Health marketing quarterly
96
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94
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ECONIS (ZBW)
98
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1
Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Rinino, Maxime
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
Saved in:
2
Crossmedia-Management
Schneider, Martin
-
2007
-
1. Auflage
Persistent link: https://www.econbiz.de/10003530503
Saved in:
3
Patient Relationship Management : ein CRM-Ansatz für die pharmazeutische Industrie
Hahn, Olaf
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003263405
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4
Strategisches Pharma-Management : konsequente Wertoptimierung des Total-Life-Cycle
Dreger, Christian
-
2000
Persistent link: https://www.econbiz.de/10001477869
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5
Computer Aided Selling im Pharma-Kundenmanagement : prozeßorientierte Analyse und Gestaltung eines integrierten CAS-Systems
Jost, Arnim
-
1998
Persistent link: https://www.econbiz.de/10000987852
Saved in:
6
Marketingstrategien für rezeptfreie
Arzneimittel
: eine empirische Untersuchung im deutschen Pharmamarkt
Breuer, Robert
-
1999
Persistent link: https://www.econbiz.de/10001364363
Saved in:
7
Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001741346
Saved in:
8
Expertensystem zur Beurteilung von Werbestrategien
Levermann, Thomas
-
1995
Persistent link: https://www.econbiz.de/10000900906
Saved in:
9
Werbung
im thematisch passenden Medienkontext : theoretische Grundlagen und empirische Befunde am Beispiel von Fernsehwerbung
Sieglerschmidt, Sebastian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729346
Saved in:
10
Gruppenunterstützende Systeme in Forschung und Entwicklung : Anwendungspotentiale aus industrieller Sicht
Wohlenberg, Holger
-
1994
Persistent link: https://www.econbiz.de/10000887908
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