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~isPartOf:"Global advertising practice in a borderless world"
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Global advertising practice in a borderless world
Journal of Social Marketing
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Social marketing and behaviour change : models, theory and applications
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Australasian marketing journal
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Young Consumers
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Young consumers : insight and ideas for responsible marketers
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Ethical and social marketing in Asia : incorporating fairness management
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ECONIS (ZBW)
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Digital advertising and the new world of ‘viral’ advertising
Parker, Lukas
;
Nguyen, Dang
;
Brennan, Linda
- In:
Global advertising practice in a borderless world
,
(pp. 42-58)
.
2017
Persistent link: https://www.econbiz.de/10011668013
Saved in:
2
From global to social : digital communication and the future of globalisation and advertising
Crawford, Robert
;
Brennan, Linda
;
Nguyen, Dang
;
Parker, …
- In:
Global advertising practice in a borderless world
,
(pp. 219-227)
.
2017
Persistent link: https://www.econbiz.de/10011668028
Saved in:
3
Globalisation, branding and advertising's stakeholders
Brennan, Linda
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 22-41)
.
2017
Persistent link: https://www.econbiz.de/10011668012
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