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"I'm here to help" : how companies' microblog responses to consumer problems influence brand perceptions

Coyle, James R.; Smith, Ted; Platt, Glenn J. - In: Journal of research in interactive marketing : … 6 (2012) 1, pp. 27-41

Persistent link: https://www.econbiz.de/10009571569

Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers

Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166

Persistent link: https://www.econbiz.de/10011302382

Exploring consumer purchase behaviour : foreign versus local brands

Kashi, Alireza Nalchi - In: Global business review 14 (2013) 4, pp. 587-600

Persistent link: https://www.econbiz.de/10010258599

Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir

Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175

Persistent link: https://www.econbiz.de/10012822105

Drivers of brand engagement : the role of brand communities

Dass, Sumanjit; Sethi, Rahul; Popli, Sapna; Saxena, V. N. - In: Global business review 22 (2021) 5, pp. 1216-1231

Persistent link: https://www.econbiz.de/10012660330

Effects of social media marketing and selected marketing constructs on stages of brand loyalty

Suha Fouad Salem; Salem, Sharif Omar - In: Global business review 22 (2021) 3, pp. 650-673

Persistent link: https://www.econbiz.de/10012591346

Romancing the brands on social media

Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862

Persistent link: https://www.econbiz.de/10013256877

Antecedents of brand hate : mediating role of customer dissatisfaction and moderating role of narcissism

Ali, Shoukat; Attiq, Saman; Talib, Nadeem - In: Pakistan journal of commerce and social sciences 14 (2020) 3, pp. 603-628

The purpose of the current study is to investigate the impact of antecedents of brand hate with the mediating effect of customer dissatisfaction and moderating effect of narcissism in the cellular industry. This study utilizes appraisal theory of emotions to examine the phenomena of brand hate....

Persistent link: https://www.econbiz.de/10012292565

Sentiment analysis of virtual brand communities for effective tribal marketing

Pathak, Xema; Pathak-Shelat, Manisha - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 16-38

Persistent link: https://www.econbiz.de/10011699243

Study of the relationship among the factors of brand equity : a study on fast-food brands

Singh, Pankaj Kumar; Pattanayak, Jamini Kanta - In: Global business review 17 (2016) 5, pp. 1227-1239

Persistent link: https://www.econbiz.de/10011644132