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Examining the structural relationships of destination image, tourist satisfaction and destination loyalty : an integrated approach
Chi, Christina Geng-Qing; Qu, Hailin - In: Tourism management : research, policies, practice 29 (2008) 4, pp. 624-636
Persistent link: https://www.econbiz.de/10003709940
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Destination image and tourist loyalty : a meta-analysis
Zhang, Hongmei; Fu, Xiaoxiao; Cai, Liping A.; Lu, Lin - In: Tourism management : research, policies, practice 40 (2014), pp. 213-223
Persistent link: https://www.econbiz.de/10010227015
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Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi - In: Global business review 14 (2013) 4, pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
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Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
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Drivers of brand engagement : the role of brand communities
Dass, Sumanjit; Sethi, Rahul; Popli, Sapna; Saxena, V. N. - In: Global business review 22 (2021) 5, pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
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Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem; Salem, Sharif Omar - In: Global business review 22 (2021) 3, pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
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Romancing the brands on social media
Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://www.econbiz.de/10011643277