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~isPartOf:"Global business review"
~language:"eng"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
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Brand image
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28
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11
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2
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Global business review
Journal of business research : JBR
128
Journal of retailing and consumer services
110
The journal of product & brand management
78
The journal of brand management : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
44
International journal of electronic customer relationship management : IJECRM
42
Asia Pacific journal of marketing and logistics
39
International journal of hospitality management
38
International journal of internet marketing and advertising : IJIMA
33
Cogent business & management
31
Psychology & marketing
28
Journal of travel and tourism marketing
27
Journal of strategic marketing
26
Marketing intelligence & planning
23
International journal of business information systems : IJBIS
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of internet commerce
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
20
The journal of business & industrial marketing
20
European journal of marketing : EJM
19
International journal of e-business research : an official publication of the Information Resources Management Association
19
Tourism management : research, policies, practice
19
Journal of electronic commerce research : JECR
17
Journal of hospitality marketing & management
17
Journal of the Academy of Marketing Science
17
The service industries journal
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of promotion management : innovations in planning and applied research
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
Journal of retailing
16
Electronic commerce research
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of marketing
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
International journal of electronic commerce : IJEC
14
Journal of marketing management : MM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
10
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1
Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi
- In:
Global business review
14
(
2013
)
4
,
pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
Saved in:
2
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
3
Drivers of brand engagement : the role of brand communities
Dass, Sumanjit
;
Sethi, Rahul
;
Popli, Sapna
;
Saxena, V. N.
- In:
Global business review
22
(
2021
)
5
,
pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
Saved in:
4
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
5
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
6
A framework of online customer experience : an Indian perspective
Bhattacharya, Arijit
;
Srivastava, Manjari
- In:
Global business review
21
(
2020
)
3
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012259395
Saved in:
7
Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
Saved in:
8
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
9
Beyond brand personality : building consumer-brand emotional relationship
Becheur, Imene
;
Bayarassou, Oula
;
Ghrib, Hela
- In:
Global business review
18
(
2017
)
3
,
pp. 128-144
Persistent link: https://www.econbiz.de/10011745522
Saved in:
10
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
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