A framework of online customer experience : an Indian perspective
Arijit Bhattacharya, Manjari Srivastava
| Year of publication: |
2020
|
|---|---|
| Authors: | Bhattacharya, Arijit ; Srivastava, Manjari |
| Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 21.2020, 3, p. 800-817
|
| Subject: | Online customer experience | interpersonal influence | electronic word-of-mouth | online customer satisfaction | online repurchase intention | gender | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Indien | India | Website |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150918778932 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012259395