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~isPartOf:"Global business review"
~language:"eng"
~subject:"Brand image"
~subject:"India"
~type_genre:"Article in journal"
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Brand image
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Global business review
Journal of business research : JBR
104
The journal of product & brand management
80
Journal of retailing and consumer services
76
The journal of brand management : an international journal
69
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
31
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of strategic marketing
23
Marketing intelligence & planning
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
International journal of contemporary hospitality management
16
The international journal of bank marketing : IJBM
16
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
International journal of business excellence
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
International journal of business information systems : IJBIS
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of marketing communications
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
The journal of business & industrial marketing
12
International journal of Indian culture and business management
11
International journal of business excellence : IJBEX
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of internet commerce
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
The international review of retail, distribution and consumer research
11
Vision : the journal of business perspective
11
European journal of marketing
10
International journal of electronic customer relationship management : IJECRM
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of business ethics : JOBE
10
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
16
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1
Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
Global business review
14
(
2013
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10010230049
Saved in:
2
Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi
- In:
Global business review
14
(
2013
)
4
,
pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
Saved in:
3
Business orientation of Indian consumer banking
Kaur, Gurjeet
;
Gupta, Shruti
- In:
Global business review
13
(
2012
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10009671745
Saved in:
4
Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti
;
Tandon, Anushree
;
Gupta, Ashish
- In:
Global business review
16
(
2015
)
2
,
pp. 341-347
Persistent link: https://www.econbiz.de/10011410133
Saved in:
5
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
6
Drivers of brand engagement : the role of brand communities
Dass, Sumanjit
;
Sethi, Rahul
;
Popli, Sapna
;
Saxena, V. N.
- In:
Global business review
22
(
2021
)
5
,
pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
Saved in:
7
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
8
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
9
A framework of online customer experience : an Indian perspective
Bhattacharya, Arijit
;
Srivastava, Manjari
- In:
Global business review
21
(
2020
)
3
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012259395
Saved in:
10
Structuring technology applications for enhanced customer experience : evidence form India air trevellers
Majra, Hufrish
;
Saxena, Rajan
;
Jha, Sumi
;
Jagannathan, …
- In:
Global business review
17
(
2016
)
2
,
pp. 351-374
Persistent link: https://www.econbiz.de/10011583104
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