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~isPartOf:"Global business review"
~subject:"Brand image"
~subject:"Markentreue"
~subject:"Relationship marketing"
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Brand image
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Global business review
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
257
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
27
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1
Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti
;
Tandon, Anushree
;
Gupta, Ashish
- In:
Global business review
16
(
2015
)
2
,
pp. 341-347
Persistent link: https://www.econbiz.de/10011410133
Saved in:
2
Why exporting SMEs switch banks?
Singh, Fulbag
;
Kaur, Manpreet
- In:
Global business review
16
(
2015
)
4
,
pp. 652-664
Persistent link: https://www.econbiz.de/10011409530
Saved in:
3
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
4
The effect of ATM service quality on customer satisfaction and customer loyalty : an empirical analysis
Aslam, Wajeeha
;
Tariq, Ayesha
;
Arif, Imtiaz
- In:
Global business review
20
(
2019
)
5
,
pp. 1155-1178
Persistent link: https://www.econbiz.de/10012137565
Saved in:
5
A model of customer loyalty : an empirical study of Indian retail banking customer
Kant, Rishi
;
Jaiswal, Deepak
;
Mishra, Suyash
- In:
Global business review
20
(
2019
)
5
,
pp. 1248-1266
Persistent link: https://www.econbiz.de/10012137634
Saved in:
6
How does transparency complement customer satisfaction and loyalty in the restaurant business?
Ratan Agrawal, Shiv
;
Mittal, Divya
- In:
Global business review
20
(
2019
)
6
,
pp. 1423-1444
Persistent link: https://www.econbiz.de/10012137803
Saved in:
7
Antecedents to customer dependency in buyer-seller relationship : a BOP retailer investigation
Koul, Surabhi
;
Sinha, P. K.
;
Mishra, Hari Govind
- In:
Global business review
17
(
2016
)
3
,
pp. 610-629
Persistent link: https://www.econbiz.de/10011602857
Saved in:
8
Summarizing factors of customer experience and building a structural model using total interpretive structural modelling technology
Sharma, Meenakshi
;
Tiwari, Prakash C.
;
Chaubey, D. S.
- In:
Global business review
17
(
2016
)
3
,
pp. 730-741
Persistent link: https://www.econbiz.de/10011603209
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9
Antecedents of green purchase behaviour : an examination of moderating role of green wash fear
Rejikumar, G.
- In:
Global business review
17
(
2016
)
2
,
pp. 332-350
Persistent link: https://www.econbiz.de/10011583081
Saved in:
10
Structuring technology applications for enhanced customer experience : evidence form India air trevellers
Majra, Hufrish
;
Saxena, Rajan
;
Jha, Sumi
;
Jagannathan, …
- In:
Global business review
17
(
2016
)
2
,
pp. 351-374
Persistent link: https://www.econbiz.de/10011583104
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