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What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
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Driving brand value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam; Verma, Priyanka - In: Global business review 19 (2018) 1, pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
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Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti; Tandon, Anushree; Gupta, Ashish - In: Global business review 16 (2015) 2, pp. 341-347
Persistent link: https://www.econbiz.de/10011410133
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Measuring consumers' preferences and attitudes towards branded petrol : an initial instigation of the branded petrol market
Dugar, Anurag - In: Global business review 14 (2013) 1, pp. 137-154
Persistent link: https://www.econbiz.de/10009746403
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Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi - In: Global business review 14 (2013) 4, pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
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A structural equation analysis of the animosity model of foreign product purchase in Egypt
Mostafa, Mohamed M. - In: Global business review 11 (2010) 3, pp. 347-363
Persistent link: https://www.econbiz.de/10008749231
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Drivers of brand engagement : the role of brand communities
Dass, Sumanjit; Sethi, Rahul; Popli, Sapna; Saxena, V. N. - In: Global business review 22 (2021) 5, pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
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Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem; Salem, Sharif Omar - In: Global business review 22 (2021) 3, pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
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Romancing the brands on social media
Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
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Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar; Pattanayak, Jamini Kanta - In: Global business review 17 (2016) 5, pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132