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~isPartOf:"Handbook of qualitative research methods in marketing"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Handbook of qualitative research methods in marketing
Premier reference source
45
Handbook of consumer psychology
42
Journal of business research : JBR
39
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Legends in consumer behavior
32
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
SpringerLink / Bücher
22
The evolution of brands : from signals of quality to storehouses of trust
21
Product experience
20
Springer eBook Collection
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Handbook of brand relationships
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Cross-cultural and critical perspectives on brands
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Journal of marketing management : MM
14
Measuring and managing brands
14
The Oxford handbook of luxury business
14
The international review of retail, distribution and consumer research
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Critical explorations
12
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1
Researching brands ethnographically: an interpretive community approach
Kates, Steven M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 94-105)
.
2006
Persistent link: https://www.econbiz.de/10003445802
Saved in:
2
Breaking new ground: developing grounded theories in marketing and consumer behavior
Fischer, Eileen
;
Otnes, Cele
- In:
Handbook of qualitative research methods in marketing
,
(pp. 19-30)
.
2006
Persistent link: https://www.econbiz.de/10003445781
Saved in:
3
Rethinking the critical imagination
Murray, Jeff R.
;
Ozanne, Julie L.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 46-55)
.
2006
Persistent link: https://www.econbiz.de/10003445793
Saved in:
4
Researching the cultures of brands
Bengtsson, Anders
;
Ostberg, Jacob
- In:
Handbook of qualitative research methods in marketing
,
(pp. 83-93)
.
2006
Persistent link: https://www.econbiz.de/10003445800
Saved in:
5
The extended case method in consumer research
Kates, Steven M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 175-185)
.
2006
Persistent link: https://www.econbiz.de/10003445818
Saved in:
6
The Monticello correction: consumption in history
Scott, Linda M.
;
Chambers, Jason
;
Sredl, Katherine
- In:
Handbook of qualitative research methods in marketing
,
(pp. 219-229)
.
2006
Persistent link: https://www.econbiz.de/10003445831
Saved in:
7
Using video-elicitation to research sensitive topics: understanding the purchase process following natural disaster
Sayre, Shay
- In:
Handbook of qualitative research methods in marketing
,
(pp. 230-243)
.
2006
Persistent link: https://www.econbiz.de/10003445838
Saved in:
8
Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research
Peñaloza, Lisa
;
Cayla, Julien
- In:
Handbook of qualitative research methods in marketing
,
(pp. 279-290)
.
2006
Persistent link: https://www.econbiz.de/10003445854
Saved in:
9
Camcorder society: quality videography in consumer and marketing research
Kozinets, Robert V.
;
Belk, Russell W.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 335-344)
.
2006
Persistent link: https://www.econbiz.de/10003446305
Saved in:
10
Consumption experiences as escape: an application of the Zaltman Metaphor Elicitation Technique
Coulter, Robin A.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 400-418)
.
2006
Persistent link: https://www.econbiz.de/10003446395
Saved in:
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