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~isPartOf:"Handbook of qualitative research methods in marketing"
~source:"econis"
~subject:"Experiment"
~subject:"Frauen"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Experiment
Frauen
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Consumer behaviour
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13
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Belk, Russell W.
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Bengtsson, Anders
1
Cayla, Julien
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Ger, Güliz
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Kozinets, Robert V.
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Ostberg, Jacob
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Handbook of qualitative research methods in marketing
Brands and branding
16
The evolution of brands : from signals of quality to storehouses of trust
15
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
13
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
13
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
Brand management ; Vol. 2
12
Journal of business research : JBR
12
Kellogg on branding : the marketing faculty of the Kellogg School of Management
11
Brand management ; Vol. 3
10
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
10
International journal of advertising : the quarterly review of marketing communications
10
Psychology of branding
10
The international review of retail, distribution and consumer research
10
Consumer brand relationships : meaning, measuring, managing
9
International advertising and communication : current insights and empirical findings
9
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
9
Measuring and managing brands
9
A master class in brand planning : the timeless works of Stephen King
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
8
Brand management ; Vol. 1
8
Brand management ; Vol. 4
8
Handbook on brand and experience management
8
SpringerLink / Bücher
8
Brick & mortar shopping in the 21st century
7
Cases on branding strategies and product development : successes and pitfalls
7
Handbook of consumer psychology
7
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
6
Brand management in emerging markets : theories and practice
6
Brands : interdisciplinary perspectives
6
Brands and brand management : contemporary research perspectives
6
Cracking the code : leveraging consumer psychology to drive profitability
6
Cutting edge international research
6
Green advertising and the reluctant consumer
6
Handbuch der Marktforschung
6
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Journal of retailing and consumer services
6
The cultural history series
6
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ECONIS (ZBW)
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1
Researching the cultures of brands
Bengtsson, Anders
;
Ostberg, Jacob
- In:
Handbook of qualitative research methods in marketing
,
(pp. 83-93)
.
2006
Persistent link: https://www.econbiz.de/10003445800
Saved in:
2
Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research
Peñaloza, Lisa
;
Cayla, Julien
- In:
Handbook of qualitative research methods in marketing
,
(pp. 279-290)
.
2006
Persistent link: https://www.econbiz.de/10003445854
Saved in:
3
Camcorder society: quality videography in consumer and marketing research
Kozinets, Robert V.
;
Belk, Russell W.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 335-344)
.
2006
Persistent link: https://www.econbiz.de/10003446305
Saved in:
4
Doing research on sensitive topics: studying covered Turkish women
Ger, Güliz
;
Sandikci, Özlem
- In:
Handbook of qualitative research methods in marketing
,
(pp. 509-520)
.
2006
Persistent link: https://www.econbiz.de/10003446508
Saved in:
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