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The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur - In: Handbook of research on effective advertising …, (pp. 406-415). 2015
Persistent link: https://www.econbiz.de/10011283737
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Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim; Cinar, Dilaysu - In: Handbook of research on effective advertising …, (pp. 388-405). 2015
Persistent link: https://www.econbiz.de/10011283738
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Identity is what we sell
Horn, Anette; Horn, Peter - In: Handbook of research on effective advertising …, (pp. 213-222). 2015
Persistent link: https://www.econbiz.de/10011283750
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The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun; Yarkin, Dincer - In: Handbook of research on effective advertising …, (pp. 148-159). 2015
Persistent link: https://www.econbiz.de/10011283757
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On-line media planning and on-line media common measurement currencies
Basal, Bilgen - In: Handbook of research on effective advertising …, (pp. 105-124). 2015
Persistent link: https://www.econbiz.de/10011283759
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Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun; Yarkin, Dincer - In: Handbook of research on effective advertising …, (pp. 52-63). 2015
Persistent link: https://www.econbiz.de/10011283774