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~isPartOf:"Handelsforschung"
~isPartOf:"Journal of business research : JBR"
~person:"Bauer, Hans H."
~person:"Foroudi, Pantea"
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
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Bauer, Hans H.
Foroudi, Pantea
Sattler, Henrik
Diamantopoulos, Adamantios
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Handelsforschung
Journal of business research : JBR
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Building corporate identity, image and reputation in the digital era
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Die Betriebswirtschaft : DBW
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Essays on the effects of brand names and prices on consumer behavior
2
International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Qualitative market research : an international journal
2
Schmalenbach business review : sbr
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
SpringerLink / Bücher
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Brand management ; Vol. 3
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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European business review
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European journal of marketing : EJM
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of management reviews
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International studies of management and organization
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Reihe: Management-Know-how / M : praxisnah und aktuell
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Technological forecasting & social change : an international journal
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The journal of brand management : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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1
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
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2
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
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3
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
4
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
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5
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
6
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
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7
Der Wert von Handelsmarken : eine empirische Analyse
Sattler, Henrik
- In:
Handelsforschung
13
(
1998
),
pp. 433-450
Persistent link: https://www.econbiz.de/10001249972
Saved in:
8
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
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9
Tourists' destination image through regional tourism : from supply and demand sides perspectives
Ageeva, Elena
;
Foroudi, Pantea
- In:
Journal of business research : JBR
101
(
2019
),
pp. 334-348
Persistent link: https://www.econbiz.de/10012103279
Saved in:
10
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
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