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~isPartOf:"Handelsforschung"
~isPartOf:"Journal of business research : JBR"
~person:"Bauer, Hans H."
~person:"Melewar, T. C."
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
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Brand morphing across Wal-Mart...
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Advertising effects
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Bauer, Hans H.
Melewar, T. C.
Sattler, Henrik
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Gupta, Suraksha
7
Ko, Eunju
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Handelsforschung
Journal of business research : JBR
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Qualitative market research : an international journal
4
Die Betriebswirtschaft : DBW
3
European journal of marketing : EJM
3
Journal of business economics : JBE
3
The journal of brand management : an international journal
3
Corporate reputation review
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Essays on the effects of brand names and prices on consumer behavior
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International studies of management and organization
2
Journal of strategic marketing
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Schmalenbach business review : sbr
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
SpringerLink / Bücher
2
The marketing review
2
Brand management ; Vol. 3
1
Building corporate identity, image and reputation in the digital era
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European business review
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of destination marketing & management
1
Journal of general management
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of vacation marketing : an international journal
1
Journal of world business : JWB
1
Management von Forschung, Entwicklung und Innovation
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ECONIS (ZBW)
9
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1
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
2
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
3
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
4
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
Saved in:
7
Der Wert von Handelsmarken : eine empirische Analyse
Sattler, Henrik
- In:
Handelsforschung
13
(
1998
),
pp. 433-450
Persistent link: https://www.econbiz.de/10001249972
Saved in:
8
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
9
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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