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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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The ultimate marketing machine
De Swaan Arons, Marc; Driest, Frank van den; Weed, Keith - In: Harvard business review : HBR 92 (2014) 7/8, pp. 54-63
Persistent link: https://www.econbiz.de/10010382020
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In a downturn, provoke your customers
Lay, Philip; Hewlin, Todd; Moore, Geoffrey A. - In: Harvard business review : HBR 87 (2009) 3, pp. 48-56
Persistent link: https://www.econbiz.de/10003847303
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How to market in a downturn
Quelch, John A.; Jocz, Katherine E. - In: Harvard business review : HBR 87 (2009) 4, pp. 52-62
Persistent link: https://www.econbiz.de/10003847331
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World-class bull
Humphreys, John; Ahmed, Zafar U.; Pryor, Mildred - In: Harvard business review : HBR 87 (2009) 5, pp. 35-39
Persistent link: https://www.econbiz.de/10003847415
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Unleashing the power of marketing
Comstock, Beth; Gulati, Ranjay; Liguori, Stephen - In: Harvard business review : HBR 88 (2010) 10, pp. 90-98
Persistent link: https://www.econbiz.de/10008666568
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Marketing when customer equity matters
Hanssens, Dominique M.; Thorpe, Daniel; Finkbeiner, Carl - In: Harvard business review : HBR 86 (2008) 5, pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
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SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel - In: Harvard business review : HBR 92 (2014) 1/2, pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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Make your best customers even better
Yoon, Eddie; Carlotti, Steve; Moore, Dennis - In: Harvard business review : HBR 92 (2014) 3, pp. 23-25
Persistent link: https://www.econbiz.de/10010339569
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Who says you can't crack Japanese markets?
Alden, Vernon R. - In: Harvard business review : HBR 65 (1987) 1, pp. 52-56
Persistent link: https://www.econbiz.de/10001014928