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Can marketing and manufacturing coexist?
Shapiro, Benson P.
- In:
Harvard business review : HBR
55
(
1977
)
5
,
pp. 104-114
Persistent link: https://www.econbiz.de/10002791636
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2
Improve distribution with your promotional mix
Shapiro, Benson P.
- In:
Harvard business review : HBR
55
(
1977
)
2
,
pp. 115-123
Persistent link: https://www.econbiz.de/10002791639
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3
Manage the customer, not just the sales force
Shapiro, Benson P.
- In:
Harvard business review : HBR
52
(
1974
)
5
,
pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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4
Marketing for nonprofit organizations
Shapiro, Benson P.
- In:
Harvard business review : HBR
51
(
1973
)
5
,
pp. 123-132
Persistent link: https://www.econbiz.de/10002791645
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5
Manage customers for profits (not just sales)
Shapiro, Benson P.
(
contributor
)
- In:
Harvard business review : HBR
65
(
1987
)
5
,
pp. 101-108
Persistent link: https://www.econbiz.de/10001031313
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6
Best of HBR - Making the Major Sale - A sale can be an expensive, one-shot venture or a complicated, longer-term exchange. This eight-step program will guide you from the logistics...
Shapiro, Benson P.
;
Posner, Ronald S.
- In:
Harvard business review : HBR
(
2006
),
pp. 140-149
Persistent link: https://www.econbiz.de/10007275683
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7
Staple Yourself to an Order - Many organizations suffer from gaps in their order management cycle that can cause internal strife and damage customer relationships. By "stapling the...
Shapiro, Benson P.
;
Rangan, V.Kasturi
;
Sviokla, John J.
- In:
Harvard business review : HBR
(
2004
),
pp. 162-171
Persistent link: https://www.econbiz.de/10005926373
Saved in:
8
Best of HBR - Major Sales: Who Really Does the Buying? Psychological information about customers is usually freely available and can pave the way for an effective sales strategy. W...
Bonoma, Thomas V.
- In:
Harvard business review : HBR
(
2006
),
pp. 172-181
Persistent link: https://www.econbiz.de/10007275680
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