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Can marketing and manufacturing coexist?
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 5, pp. 104-114
Persistent link: https://www.econbiz.de/10002791636
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Improve distribution with your promotional mix
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10002791639
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Manage the customer, not just the sales force
Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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Marketing for nonprofit organizations
Shapiro, Benson P. - In: Harvard business review : HBR 51 (1973) 5, pp. 123-132
Persistent link: https://www.econbiz.de/10002791645
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Manage customers for profits (not just sales)
Shapiro, Benson P. (contributor) - In: Harvard business review : HBR 65 (1987) 5, pp. 101-108
Persistent link: https://www.econbiz.de/10001031313
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Best of HBR - Making the Major Sale - A sale can be an expensive, one-shot venture or a complicated, longer-term exchange. This eight-step program will guide you from the logistics...
Shapiro, Benson P.; Posner, Ronald S. - In: Harvard business review : HBR (2006), pp. 140-149
Persistent link: https://www.econbiz.de/10007275683
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Staple Yourself to an Order - Many organizations suffer from gaps in their order management cycle that can cause internal strife and damage customer relationships. By "stapling the...
Shapiro, Benson P.; Rangan, V.Kasturi; Sviokla, John J. - In: Harvard business review : HBR (2004), pp. 162-171
Persistent link: https://www.econbiz.de/10005926373
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Best of HBR - Major Sales: Who Really Does the Buying? Psychological information about customers is usually freely available and can pave the way for an effective sales strategy. W...
Bonoma, Thomas V. - In: Harvard business review : HBR (2006), pp. 172-181
Persistent link: https://www.econbiz.de/10007275680