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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill - In: Harvard business review : HBR 86 (2008) 2, pp. 55
Persistent link: https://www.econbiz.de/10003621925
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621934
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Frampton, Jez - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621936
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane - In: Harvard business review : HBR 86 (2008) 2, pp. 56
Persistent link: https://www.econbiz.de/10003623088
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Behind the brands at P&G : an inside look at how one of America's oldest and most famous companies operates
Smale, John - In: Harvard business review : HBR 63 (1985) 6, pp. 79-90
Persistent link: https://www.econbiz.de/10001006523
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Pricing policies that protect your brand : how to prevent unauthorized discounting
Israeli, Ayelet; Zelek, Eugene F. <Jr.> - In: Harvard business review : HBR 98 (2020) 2, pp. 76-83
Persistent link: https://www.econbiz.de/10012288872
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Marketing meets mission : learning from brands that have taken on global health challenges
Sidibe, Myriam - In: Harvard business review : HBR 98 (2020) 3, pp. 135-144
Persistent link: https://www.econbiz.de/10012288940
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What does your corporate brand stand for?
Greyser, Stephen A.; Urde, Mats - In: Harvard business review : HBR 97 (2019) 1, pp. 80-89
Persistent link: https://www.econbiz.de/10011980432
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Should a direct-to-consumer company start selling on Amazon? : an e-bike maker weighs the trade-offs
Teixeira, Thales S. - In: Harvard business review : HBR 97 (2019) 2, pp. 140-145
Persistent link: https://www.econbiz.de/10011980547
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How I did it : the CEO of Canada Goose on creating a homegrown luxury brand
Reiss, Dani - In: Harvard business review : HBR 97 (2019) 5, pp. 37-41
Persistent link: https://www.econbiz.de/10012108263