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The house of quality
Hauser, John R. - In: Harvard business review : HBR 66 (1988) 3, pp. 63-73
Persistent link: https://www.econbiz.de/10001046658
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Manufacturing: the new case for vertical integration
Kumpe, Ted - In: Harvard business review : HBR 66 (1988) 2, pp. 75-81
Persistent link: https://www.econbiz.de/10001046666
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Frugal manufacturing
Schonberger, Richard - In: Harvard business review : HBR 65 (1987) 5, pp. 95-100
Persistent link: https://www.econbiz.de/10001031315
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People policies for the new machines
Walton, Richard E. - In: Harvard business review : HBR 65 (1987) 2, pp. 98-106
Persistent link: https://www.econbiz.de/10001020948
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What is a free customer worth?
Gupta, Sunil; Mela, Carl F. - In: Harvard business review : HBR 86 (2008) 11, pp. 102-109
Persistent link: https://www.econbiz.de/10003780346
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In a downturn, provoke your customers
Lay, Philip; Hewlin, Todd; Moore, Geoffrey A. - In: Harvard business review : HBR 87 (2009) 3, pp. 48-56
Persistent link: https://www.econbiz.de/10003847303
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How to market in a downturn
Quelch, John A.; Jocz, Katherine E. - In: Harvard business review : HBR 87 (2009) 4, pp. 52-62
Persistent link: https://www.econbiz.de/10003847331
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World-class bull
Humphreys, John; Ahmed, Zafar U.; Pryor, Mildred - In: Harvard business review : HBR 87 (2009) 5, pp. 35-39
Persistent link: https://www.econbiz.de/10003847415
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Even commodities have customers
Jacques, François M. - In: Harvard business review : HBR 85 (2007) 5, pp. 110-119
Persistent link: https://www.econbiz.de/10003460464
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Unleashing the power of marketing
Comstock, Beth; Gulati, Ranjay; Liguori, Stephen - In: Harvard business review : HBR 88 (2010) 10, pp. 90-98
Persistent link: https://www.econbiz.de/10008666568