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Marktforschung
38
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Harvard business review : HBR
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
Europäische Hochschulschriften / 5
55
European marketing research review
51
Marketing Intelligence & Planning
51
European Journal of Marketing
49
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Qualitative Market Research: An International Journal
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
International journal of market research
43
Journal of marketing management : MM
42
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
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ECONIS (ZBW)
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1
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
Saved in:
2
Are you ignoring trends that could shake up your business?
Ofek, Elie
;
Wathieu, Luc
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 124-131
Persistent link: https://www.econbiz.de/10008658589
Saved in:
3
An anthropologist walks into a bar ...
Madsbjerg, Christian
;
Rasmussen, Mikkel Bolt
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 80-88
Persistent link: https://www.econbiz.de/10010339535
Saved in:
4
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
5
Should you listen to the customer?
DeLong, Thomas J.
;
Vijayaraghavan, Vineeta
- In:
Harvard business review : HBR
90
(
2012
)
9
,
pp. 129-131
Persistent link: https://www.econbiz.de/10009614658
Saved in:
6
Better customer insight : in real time
MacDonald, Emma K.
;
Wilson, Hugh
;
Konuş, Umut
- In:
Harvard business review : HBR
90
(
2012
)
9
,
pp. 102-108
Persistent link: https://www.econbiz.de/10009614663
Saved in:
7
The founder of qualtrics on reinventing an already successful business
Smith, Ryan
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 35-39
Persistent link: https://www.econbiz.de/10012627548
Saved in:
8
Measuring readiness to buy
Wells, Willliam D.
- In:
Harvard business review : HBR
39
(
1961
)
4
,
pp. 81-87
Persistent link: https://www.econbiz.de/10002982114
Saved in:
9
Let's export marketing know-how
Emlen, Woodruff J.
- In:
Harvard business review : HBR
36
(
1958
)
6
,
pp. 70-76
Persistent link: https://www.econbiz.de/10003539384
Saved in:
10
New light on the consumer market
Friend, Irwin
;
Kravis, Irving B.
- In:
Harvard business review : HBR
35
(
1957
)
1
,
pp. 105-116
Persistent link: https://www.econbiz.de/10002171003
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