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Customer loyalty to store and brand
Cunningham, Ross M. - In: Harvard business review : HBR 39 (1961) 6, pp. 127-137
Persistent link: https://www.econbiz.de/10002044865
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Markets in motion
Mainer, Robert; Slater, Charles C. - In: Harvard business review : HBR 42 (1964) 2, pp. 75-82
Persistent link: https://www.econbiz.de/10002257665
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It's time to research the consumer
Martineau, Pierre - In: Harvard business review : HBR 33 (1955) 4, pp. 45-64
Persistent link: https://www.econbiz.de/10002445512
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Clues for action, from shopper preferences
Rich, Stuart U.; Portis, Bernard - In: Harvard business review : HBR 41 (1963) 2, pp. 132-149
Persistent link: https://www.econbiz.de/10002681639
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Working with behavioral scientists
Newman, Joseph W. - In: Harvard business review : HBR 36 (1958) 4, pp. 67-74
Persistent link: https://www.econbiz.de/10002567542
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Computer simulation of consumer behavior
Wells, William D. - In: Harvard business review : HBR 41 (1963) 3, pp. 93-98
Persistent link: https://www.econbiz.de/10002982037
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Tailor executive development to strategy
Bolt, James F. - In: Harvard business review : HBR 63 (1985) 6, pp. 168-176
Persistent link: https://www.econbiz.de/10001006514
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How to give away money intelligently
Morris, Richard I. - In: Harvard business review : HBR 63 (1985) 6, pp. 151-159
Persistent link: https://www.econbiz.de/10001006517
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What happened to the computer revolution?
Salerno, Lynn M. - In: Harvard business review : HBR 63 (1985) 6, pp. 129-138
Persistent link: https://www.econbiz.de/10001006519
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Sharing power at Eastern Air Lines
Kuttner, Robert L. - In: Harvard business review : HBR 63 (1985) 6, pp. 91-101
Persistent link: https://www.econbiz.de/10001006522