Narrow search
Showing 1 - 10 of 1,387
Cover Image
How to market in a downturn
Quelch, John A.; Jocz, Katherine E. - In: Harvard business review : HBR 87 (2009) 4, pp. 52-62
Persistent link: https://www.econbiz.de/10003847331
Cover Image
Five rules for retailing in a recession
Favaro, Ken; Romberger, Tim; Meer, David - In: Harvard business review : HBR 87 (2009) 4, pp. 64-72
Persistent link: https://www.econbiz.de/10003847333
Cover Image
Do business and politics mix?
Richter, Brian Kelleher - In: Harvard business review : HBR 92 (2014) 11, pp. 133-137
Persistent link: https://www.econbiz.de/10010429196
Cover Image
Match group's CEO on innovating in a fast-changing industry
Ginsberg, Mandy - In: Harvard business review : HBR 97 (2019) 4, pp. 35-39
Persistent link: https://www.econbiz.de/10012039659
Cover Image
The overvaluation trap
Martin, Roger L.; Kemper, Alison - In: Harvard business review : HBR 93 (2015) 12, pp. 102-109
Persistent link: https://www.econbiz.de/10011411483
Cover Image
Manage the customer, not just the sales force
Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
Cover Image
What consumerism means for marketers
Kotler, Philip - In: Harvard business review : HBR 50 (1972) 3, pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
Cover Image
Marketing when things change
Levitt, Theodore - In: Harvard business review : HBR 55 (1977) 6, pp. 107-113
Persistent link: https://www.econbiz.de/10002370465
Cover Image
Consumer complain : does business respond?
Andreasen, Alan R.; Best, Arthur - In: Harvard business review : HBR 55 (1977) 4, pp. 93-101
Persistent link: https://www.econbiz.de/10001838139
Cover Image
Cultivate the high-volume consumer
Barker, Stephen M.; Trost, John F. - In: Harvard business review : HBR 51 (1973) 2, pp. 118-122
Persistent link: https://www.econbiz.de/10001875350