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Marktpsychologie
6
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6
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1
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1
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Cunningham, Ross M.
1
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Harvard business review : HBR
Journal of economic psychology : research in economic psychology and behavioral economics
74
Journal of advertising research
70
Journal of marketing research : JMR
65
Journal of marketing
56
The journal of business : B
28
SpringerLink / Bücher
24
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The Cambridge handbook of psychology and economic behaviour
20
The journal of socio-economics
19
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
19
Springer eBook Collection
17
Jahrbuch der Absatz- und Verbrauchsforschung
16
Happiness, economics and politics : towards a multi-disciplinary approach
15
The American economic review
15
Journal of retailing
14
On knowing the consumer
13
Journal of economic literature
12
The review of economics and statistics
12
Edward Elgar E-Book Archive
9
The economic journal : the journal of the Royal Economic Society
9
The quarterly journal of economics
9
Working paper / Institute for Empirical Research in Economics, University of Zürich
9
Advances in Austrian economics
8
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
8
Discussion paper / Centre for Economic Policy Research
8
Journal of economic behavior & organization : JEBO
8
Journal of farm economics
8
Southern economic journal
8
A research agenda for economic psychology
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Journal of business research : JBR
7
Operations research
7
Public personnel management
7
The journal of industrial economics
7
Wirtschaftspsychologie
7
Absatzwirtschaft
6
Cahiers du GRATICE
6
Cambridge journal of economics
6
Critical review : an interdisciplinary journal of politics and society
6
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ECONIS (ZBW)
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Better results from retail advertising
Whitney, John O.
- In:
Harvard business review : HBR
48
(
1970
)
3
,
pp. 111-120
Persistent link: https://www.econbiz.de/10003005220
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2
What is the real impact of advertising?
Lambin, Jean-Jacques
- In:
Harvard business review : HBR
53
(
1975
)
3
,
pp. 139-147
Persistent link: https://www.econbiz.de/10002399401
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3
How prices, ad expenditures, and profits are linked
Farris, Paul W.
;
Reibstein, David J.
- In:
Harvard business review : HBR
57
(
1979
)
6
,
pp. 173-184
Persistent link: https://www.econbiz.de/10002136564
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4
Must advertising communicate to sell?
Ramond, Charles K.
- In:
Harvard business review : HBR
43
(
1965
)
5
,
pp. 148-159
Persistent link: https://www.econbiz.de/10002679723
Saved in:
5
Assessing the long-term value of advertising
Dhalla, Nariman K.
- In:
Harvard business review : HBR
56
(
1978
)
1
,
pp. 87-95
Persistent link: https://www.econbiz.de/10002060097
Saved in:
6
How world-of-mouth advertising works
Dichter, Ernest
- In:
Harvard business review : HBR
44
(
1966
)
6
,
pp. 147-166
Persistent link: https://www.econbiz.de/10002065598
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7
Clues for action, from shopper preferences
Rich, Stuart U.
;
Portis, Bernard
- In:
Harvard business review : HBR
41
(
1963
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10002681639
Saved in:
8
Computer simulation of consumer behavior
Wells, William D.
- In:
Harvard business review : HBR
41
(
1963
)
3
,
pp. 93-98
Persistent link: https://www.econbiz.de/10002982037
Saved in:
9
Markets in motion
Mainer, Robert
;
Slater, Charles C.
- In:
Harvard business review : HBR
42
(
1964
)
2
,
pp. 75-82
Persistent link: https://www.econbiz.de/10002257665
Saved in:
10
Working with behavioral scientists
Newman, Joseph W.
- In:
Harvard business review : HBR
36
(
1958
)
4
,
pp. 67-74
Persistent link: https://www.econbiz.de/10002567542
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