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Manage the customer, not just the sales force
Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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Marketing when things change
Levitt, Theodore - In: Harvard business review : HBR 55 (1977) 6, pp. 107-113
Persistent link: https://www.econbiz.de/10002370465
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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Are you undervaluing your customers? : it's time to start measuring and managing their worth
Markey, Rob - In: Harvard business review : HBR 98 (2020) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10012163231
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The world customer
Dichter, Ernest - In: Harvard business review : HBR 40 (1962) 4, pp. 113-122
Persistent link: https://www.econbiz.de/10002065661
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Consumer complain : does business respond?
Andreasen, Alan R.; Best, Arthur - In: Harvard business review : HBR 55 (1977) 4, pp. 93-101
Persistent link: https://www.econbiz.de/10001838139
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Consumer motivations in Black and White
Bullock, Henry Allen - In: Harvard business review : HBR 39 (1961) 3, pp. 89-104
Persistent link: https://www.econbiz.de/10001965494
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Consumer motivations in Black and White
Bullock, Henry Allen - In: Harvard business review : HBR 39 (1961) 4, pp. 110-124
Persistent link: https://www.econbiz.de/10001965495
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What consumerism means for marketers
Kotler, Philip - In: Harvard business review : HBR 50 (1972) 3, pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
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Cultivate the high-volume consumer
Barker, Stephen M.; Trost, John F. - In: Harvard business review : HBR 51 (1973) 2, pp. 118-122
Persistent link: https://www.econbiz.de/10001875350