Narrow search
Showing 1 - 7 of 7
Cover Image
Mass advertising : the message, not the measure
Bogart, Leo - In: Harvard business review : HBR 54 (1976) 5, pp. 107-116
Persistent link: https://www.econbiz.de/10001933256
Cover Image
Better results from retail advertising
Whitney, John O. - In: Harvard business review : HBR 48 (1970) 3, pp. 111-120
Persistent link: https://www.econbiz.de/10003005220
Cover Image
What is the real impact of advertising?
Lambin, Jean-Jacques - In: Harvard business review : HBR 53 (1975) 3, pp. 139-147
Persistent link: https://www.econbiz.de/10002399401
Cover Image
How prices, ad expenditures, and profits are linked
Farris, Paul W.; Reibstein, David J. - In: Harvard business review : HBR 57 (1979) 6, pp. 173-184
Persistent link: https://www.econbiz.de/10002136564
Cover Image
Must advertising communicate to sell?
Ramond, Charles K. - In: Harvard business review : HBR 43 (1965) 5, pp. 148-159
Persistent link: https://www.econbiz.de/10002679723
Cover Image
Assessing the long-term value of advertising
Dhalla, Nariman K. - In: Harvard business review : HBR 56 (1978) 1, pp. 87-95
Persistent link: https://www.econbiz.de/10002060097
Cover Image
How world-of-mouth advertising works
Dichter, Ernest - In: Harvard business review : HBR 44 (1966) 6, pp. 147-166
Persistent link: https://www.econbiz.de/10002065598